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Wealthsimple is Canada’s largest and most popular digital wealth manager (also known as Robo-Advisors). They currently offer money management services to tens of thousands of clients in Canada, U.S., and the U.K. at a lower cost than available through traditional money managers.

The investment industry has seen some significant changes in the last decade, especially in the area of technology.  The drive is not only to maximize returns, but also to automate investing, making it easy for you to make your money work for you…with very little knowledge of investing, human interference, or other resources being expended.

In addition to maximizing returns and automating the investing process, there is also a clamour to lower investment fees. Investment fees have continued to rise and studies have shown that they are significantly dampening portfolio returns for investors because active managers are rarely earning market returns.

This is where robo-advisors come into play. They take the “grind” out of the investing process by using proprietary algorithms or computer software that takes the investor’s investment profile – risk tolerance, investment knowledge, investing horizon, financial goals, age, net worth, etc. into consideration and finds a customized portfolio mix that fits their profile.

Robo-advisors design your portfolio using low-cost index funds (ETFs) that minimize your fees, boost your long-term returns, and are adequately diversified.


Wealthsimple Review Summary


This is based on assessing several factors including Management fees, Account Minimum, Investment Options, Value For Money, Ease of Use, Customer Support Options, and their Referral program.

Wealthsimple is Canada’s largest and most popular digital wealth manager (robo-advisor) and to get you my readers started on your investment journey, they are offering a $50 cash bonus when you fund your account with at least $500! Use the links below to take advantage of this special offer.


About Wealthsimple

Wealthsimple is a robo-advisor that was launched in Canada in 2014 by Michael Katchen. In 2017, they branched out to the United States and the United Kingdom, and now have over 175,000 clients and $5 billion assets under management. Their offices are in Toronto, New York, and London.

Wealthsimple is backed by one of the world’s largest financial companies, The Power Financial Group. Since launching in 2014, the company has been making a lot of waves and winning accolades, including winning the Webby Award for Best Financial Services website in the world (2016 & 2017), and Start-Up of the year at the Canadian Innovation Awards.

Wealthsimple Investing Strategy

If you have read my article on index investing for newbies, then you know about the differences between active and passive investing strategies.

In a nutshell, active investing strategies “actively” try to generate returns that beat the market, pay fund managers premium fees to do so, and at the end of the day, they rarely produce results worthy of the fees paid. Passive investing, on the other hand, is an attempt to earn market returns by holding an asset-mix representative of the “market” at a much lower cost and with less focus on picking ‘winners’.

There are many examples to show that in the long-term, passive investing often beats active management. If you are wondering how important limiting the fees you are paying “skilled” and underperforming fund managers is, you should consider taking a hint from Warren Buffett himself.

In 2007, Buffett made a bet that an S&P index fund would beat a basket of hedge funds selected by Protégé Partners, essentially wagering that “passive investing” would beat “active investing.”  A decade later (on December 31, 2017), Warren Buffett was the clear winner, winning the bet to the tune of $2.2 million.

No wonder he says that he will ask his estate to be 90% invested in low-cost index funds after he passes.

“When trillions of dollars are managed by Wall Streeters charging high fees, it will usually be the managers who reap outsized profits, not the clients. Both large and small investors should stick with low-cost index funds.” – Warren Buffett (2016)

Wealthsimple invests your money using technology and a diversified portfolio of low-cost ETFs that are modelled based on the Modern Portfolio Theory as established by the Nobel Laureate, Harry Markowitz. The funds are then diversified on a global and industry basis, lowering your risk, investing cost, and maximizing returns.

Wealthsimple Accounts

Wealthsimple offer various account types to meet specific needs. These include:

Wealthsimple – Opening an Account

Opening a new account with Wealthsimple is pretty straightforward. The website/dashboard is very user-friendly and you should be up and running in less than 10 minutes.

1. Visit Wealthsimple via this link (you get a $50 cash bonus).

2. Enter your details and answer the questionnaire. After completing your investment profile, you get a personalized plan and recommended asset allocation that is based on your risk category.

3. Choose an account e.g. RRSP, TFSA, IRA, etc. or transfer one from another provider

4. You have an option to set up regular automated contributions.

That’s it – you are good to go! If you have any questions, you are just one phone call, email, or Skype away from financial experts/advisors who are ready to help. wealthsimple

Wealthsimple Portfolios and Investment Offerings

Wealthsimple offer three basic types of portfolios:

  • Conservative: 30% stocks/70% bonds
  • Balanced: 50% stocks/50% bonds
  • Growth: 75-90% stocks/10-25% bonds

Each portfolio-type consists of several index ETF’s to ensure adequate diversification as well as cost minimization.

Canadian portfolios may contain any of the following funds:

  • XIC – iShares Core S&P/TSX Capped Composite Index
  • VTI – Vanguard Total Stock Market
  • VUS  – Vanguard US Total Market ETF (CAD-Hedged)
  • IEFA – iShares Core MSCI EAFE
  • IEMG – iShares Core MSCI Emerging Markets
  • XSH – iShares Canadian Short Term Corporate + Maple Bond Index ETF
  • ZFM – BMO Mid Federal Bond Index
  • ZHY – BMO High Yield US Corporate Bond Hedged to CAD Index

Investors in the U.S. have several ETF options including:

  • VTI – Vanguard Total Stock Market
  • VOE – Vanguard Mid-Cap Value ETF
  • VBR – Vanguard Small-Cap Value ETF
  • DXJ – WisdomTree Japan Hedged Equity Fund
  • VGK – Vanguard FTSE Europe ETF
  • BND – Vanguard Total Bond Market ETF
  • MUB – iShares National Muni Mond ETF
  • TIP – iShares TIPS Bond

Wealthsimple – Account Features and Benefits

There is no minimum amount to start investing with Wealthsimple. This means that no amount is too small and you can start investing today with whatever you can set aside.

There are three general account types available at Wealthsimple: Wealthsimple Basic,  Wealthsimple Black, and Wealthsimple Generation.

Accounts with deposits less than $100,000 fall under Wealthsimple Basic, while those with assets greater than $100,000 qualify for Wealthsimple Black.

All accounts benefit from the following:

Automatic Rebalancing: Say adieu to manually re-balancing your portfolio once or twice per year. At Wealthsimple, re-balancing is done automatically to ensure your asset allocation remains on track.

Personalization:  You get a customized portfolio that is tailored to fit your specific financial needs and comfort level with risk.

Free Financial AdviceYou can call, text, or email with in-house financial advisors if you have any questions or want to review your portfolio/financial plan.

Automatic DepositsYou can easily schedule automatic deposits into your Wealthsimple investment account. This makes it easy to automate your investing (even with small contributions) and build wealth.

Dividend Re-Investing: Dividends are automatically re-invested and no action is needed on your part.

SecurityIn Canada, Wealthsimple/Share Owner Investments Inc. is insured by the Canadian Investor Protection Fund (CIPF), which means that if they go bankrupt, your investments are protected up to $1 million. U.S. investors are insured up to $500,000 by the Securities Investor Protection Corporation (SIPC). U.K. investors are protected by the Financial Services Compensation Scheme (FSCS) up to £50,000.

Also, they use state-of-the-art encryption to ensure that your personal and financial information is kept secure.

In addition to these benefits above, accounts that qualify for Wealthsimple Black and Wealthsimple Generation also get:

Tax-Loss Harvesting: If your account will benefit from tax-loss harvesting, the folks at Wealthsimple will assist you through tax-loss selling, enabling you to save money on taxes.

VIP Airline Lounge Access: You can now live like you earned it! As a Wealthsimple Black client, you get a priority pass and VIP access to over 1,000 airline lounges around the world – over 400 cities and valued at $399/annum.

Full-Service Financial Planning: You get a full-service financial planning session with Wealthsimple experts.

Wealthsimple Account Fees

One of the big attractions of robo-advisors is significantly lower fees for managing your investments. 

  • Wealthsimple Basic accounts: under $100,000, the management fee is 0.5% per year
  • Wealthsimple Black accounts: $100,000 to $500,000, the management fee is 0.4% per year
  • Wealthsimple Generation: over $500,000, the management fee is 0.4% per year

Wealthsimple Fees

Wealthsimple Generation

Wealthsimple recently expanded their accounts to include a ‘Generation’ category. To qualify, your accounts must have a minimum total deposit of $500K. Wealthsimple Generation account holders will enjoy all the benefits available under Wealthsimple ‘Basic’ and ‘Black’ account plus:

  • In-depth financial planning
  • 50% off a comprehensive health plan from Medcan
  • A personalized financial report and more.

The annual management fee is 0.4%.

These fees do not include MER’s that may be charged directly by managers of the ETF’s (funds) held in your account. As per Wealthsimple, this additional fee is approximately 0.20% and is automatically adjusted into the price of the underlying assets/funds.

One big plus for Wealthsimple is that the fees you pay are transparent, known upfront, and posted on their website. There are no hidden fees – no trading, account transfer, or other fees.

To recap on fees (because FEES are IMPORTANT!), robo-advisors charge much less in fees than traditional mutual fund managers.

Robo-Advisor vs. Mutual Funds Fee Example

Wealthsimple Basic: On a $50,000 portfolio, you can expect to pay fees amounting to:

  • $50,000 x 0.70% (0.50 + 0.20) = $350

Mutual Funds (average fees on equity mutual funds): On the same $50,000 portfolio, you can easily pay fees up to:

  • $50,000 x 2.35% = $1,175

Savings with robo-advisor: ($1,175 – $350) = $825 

I think we can all agree that this is a lot of money saved in fees per year!

Transfer Fees: If you choose to move your account from another financial institution to Wealthsimple to save on fees, they will cover the transfer fees if your account value is over $5,000.

Wealthsimple – Socially Responsible Investing

Wealthsimple offers socially responsible investing (SRI) portfolio options if that’s your preference. These SRI portfolios reflect investments in funds that follow companies with social and environmental impact, including those with low-carbon emissions, that support gender diversity, promote affordable housing, uphold human rights, etc.

Some of the funds available for inclusion in SRI portfolios include:

  • PZD – PowerShares Cleantech Portfolio
  • CRBN – iShares MSCI ACWI Low Carbon Target ETF
  • VIDI – Vident International Equity Fund
  • ZFM – BMO Mid Federal Bond Index
  • XEN – iShares Jantzi Social Index ETF

Wealthsimple Returns

What kinds of returns can you expect when you invest with Wealthsimple? The stock (financial) market is an unpredictable beast and no one can reliably predict what your long terms are going to be.

Some of the factors that come into play to determine your portfolio performance are:

  • The level of risk you assume i.e. conservative, balanced, or growth portfolio?
  • Portfolio diversification
  • Fees (Wealthsimple’s management fees are much cheaper than what you pay for comparative mutual funds)

Investment firms are required to show their returns on a money-weighted basis and you can visit Wealthsimple to see what their various portfolios have returned over the years.

Is Wealthsimple Safe?

The short answer to this question is that Wealthsimple is just as safe as your traditional bank.

As earlier mentioned, the funds you invest in your Wealthsimple portfolio are held with their custodial broker, ShareOwner Investments Inc. ShareOwner is regulated by the Investment Industry Regulatory Organization of Canada (IIROC) and is a member of the Canadian Investor Protection Fund (CIPF).

Basically, if Wealthsimple were to become insolvent or go bankrupt, your investment funds are protected up to $1,000,000 CAD.

In addition to this, they use 256-bit encryption and offer 2-factor authentication to increase the security of your account and personal information.

Wealthsimple is backed by some of the world’s largest financial institutions including Power Financial Corporation and Allianz.

Wealthsimple for Work

Wealthsimple for work is aimed at helping businesses manage their employee pensions/retirement plans using low-cost, passive investing strategies. Employers get access to easy and cheap professional fund management, and employees get to save efficiently for retirement.

Wealthsimple Halal Investing

Wealthsimple also offers a diversified low-cost investment portfolio for adherents of the Islamic faith who want their investments to stay in keeping with Islamic principles. Halal portfolios do not invest in companies that profit from gambling, tobacco, weapons, etc.

Wealthsimple Cash

This is Wealthsimple’s answer to the high-interest savings account rates offered by online-only banks. Their cash savings account offers a 0.90% interest rate per annum. There is no minimum balance and unlimited transactions.

Wealthsimple Trade App

As of March 2019, the Wealthsimple Trade app is now live and available to all Wealthsimple clients.

When you think about going “full” DIY with Investing, you are thinking about a scenario where you buy and sell stocks and exchange-traded funds (ETFs) directly through an online discount brokerage, and you design your investment portfolio as you wish. This is what Wealthsimple Trade offers and much more.

Unlike other existing discount brokerages in Canada, Wealthsimple Trade comes with $0 trading commissions and no account minimums. Yes, you heard that right! You are able to trade over 8,000 popular stocks and ETFs (U.S. and Canadian) for absolutely FREE.

In other words, you get unlimited free trades (compared to the $10 you pay with many other brokerages per trade).

Wealthsimple Roundup

Wealthsimple introduced Roundup in September 2018, a feature that helps you invest your spare change in a low-cost ETF portfolio. When you open your Wealthsimple Investing Account, you can turn on Roundup on the app and link your credit or debit cards. Whenever you make a purchase, the amount you pay is rounded up to the nearest dollar. The spare change is added up each day and withdrawn into your investment account once a week.

Wealthsimple Overflow

Wealthsimple introduced a new feature, Overflow, which allows you to specify how much money you want to keep in your chequing account for day-to-day expenses. Once a month, they automatically check your account and any extra cash you are not needing is automatically moved to your Wealthsimple investment or savings account! This feature is great for those who want to reach their financial goals fast!

Wealthsimple Master Class

Wealthsimple introduced a free investing course consisting of 10 short videos and just under 45 minutes long in total. The Financial Master Class is designed to help you learn the basics of investing using jargon-free language. Take your finances into your own hands and build a great financial future.

Simple Tax

Wealthsimple recently purchased SimpleTax, an online tax preparation software that helps Canadians prepare their own taxes, without the expensive dollars. SimpleTax is easy to use and you pay what you want while getting the maximum refund.

Is WealthSimple Right For You?

Wealthsimple is the most popular robo-advisor in Canada and they continue to pick up pace in the U.S. and U.K.

The reality is that robo-advisors are starting to become mainstream because investors no longer want to be fleeced of their investment returns by “skilled” managers who cannot differentiate between skill and luck, and who often under-perform their benchmark indices (i.e. the market).

While you can choose to go full-bore DIY and manage your investment portfolio on your own through a brokerage, not everyone has the confidence, investment knowledge, and time to get their hands dirty managing their investments.

Wealthsimple (and other robo-advisors) is for you if you want a professionally managed investment portfolio at a low-cost, and without much effort on your part. The package offered by Wealthsimple already includes dividend re-investing, portfolio rebalancing, and financial planning – all at a low fee.

Since there is no account minimum for investing with Wealthsimple, it means that you do not need to be a high net worth individual to take advantage of sophisticated global diversification and professional money management.

If you are a high net worth individual or have an account value above $100,000, you can get even more value for your money. When you consider the premium features, such as lower fees, tax-loss harvesting, full-service financial planning and other perks, the pros of Wealthsimple are hard to ignore.

If you want to compare between robo-advisors in Canada, check out my full list.

At the end of the day, you want your money to work for you. If you can lower investing fees (by using robo-advisors or DIY investing), and generate market returns (long-term), your wealth will increase.


Wealthsimple vs. WealthBar

WealthBar is a robo-advisor founded in 2013. They became a part of CI Financial Group in 2018. WealthBar provides Canadians with access to RRSP, TFSA, RRIF, LIRA, LIF, RDSP, and non-registered investment accounts.

Fees: The annual management fee they charge on your portfolio ranges from 0.40% to 0.60% depending on your account size.

  • $1,000 – $150,000: 0.60%
  • $150,000+: 0.40% to 0.60%

This fee is in addition to in-built ETF MERs which range from 0.26% to 0.34%.

Wealthsimple fees are generally lower than WealthBar’s, more so for portfolios exceeding $20,000.

In addition to their passive robo-advisor offering, WealthBar also offers Private Investment Portfolios. These portfolios are actively managed and cost more (0.83% to 1.22%).

Like Wealthsimple, WealthBar has an ethical fund (Cleantech) available to include in your portfolio if you so desire. Read my full review of WealthBar here.

Wealthsimple vs. Questrade (Questwealth Portfolios)

Questrade has been around for a long time. They are well known for providing self-directed investors with a platform to self-manage their portfolios at a low fee.

More recently, Questrade got into the robo-advising business, initially starting out as Portfolio IQ and later re-branding as Questwealth Portfolios in 2018.

Accounts offered: Questrade offers a variety of accounts similar to Wealthsimple, including registered accounts – TFSA, RRSP, RESP, LIRA, LIF, RRIF, and non-registered ones – individual, joint, and corporate.

Fees: Fees for Questwealth are highly competitive at:

  • 0.25%: $1,000 – $99,999
  • 0.20%: $100,000+

Add in the in-built MERs on the ETFs they use, and your annual fees fall into the 0.42%-0.47% range for a portfolio under $100K. Similar to Wealthsimple, their socially responsible investing (SRI) portfolios come with a slightly higher management fee.

It is worth noting that Questwealth charges a 100 basis points fee for ETFs traded in USD in your account. This can add up to become significant if you have lots of USD transactions occurring in your portfolio.

For self-directed portfolio management, trading fees are:

  • Stocks: 1 cent/share (minimum of $4.95 and a maximum of $9.95 per trade)
  • ETFs: $0 when buying (minimum of $4.95 and a maximum of $9.95 per trade)
  • Options: $9.95 plus $1/contract
  • Mutual funds: $9.95 per trade

Questwealth portfolios are nowhere as popular as Wealthsimple when it comes to automated investing in Canada. They are also different in their investing strategies.

Wealthsimple utilizes classical Nobel-Prize winning strategies using index ETFs, while Questwealth portfolios are actively managed. Active management has taken a bad rap for charging high-fees and underperforming the market, however, when combined with low-fees, the result may be different.

If you are planning to trade in individual stocks and ETFs, Wealthsimple Trade offers $0 trading commissions for both buy and sell trades!

You need a minimum investment of $1,000 to get started with Questwealth. For Wealthsimple, there is no minimum account size.

Wealthsimple vs. Tangerine

Tangerine is an online-only bank in Canada known for its high-interest savings and no-fee chequing accounts.

Fees: Tangerine is not a robo-advisor, however, they offer low-cost index funds that come with an average annual fee of 1.07%. While this cost is significantly higher than what is charged on Wealthsimple portfolios, they are cheaper than the average mutual fund at 2.23%!

Tangerine Investment Funds can be purchased in a TFSA, RRSP, RRIF, or non-registered investment accounts.

Wealthsimple vs. Mylo

Mylo Financial Technologies Inc. is a Canadian fintech founded in 2017. They offer an app which allows users to save/invest their spare change automatically (similar to Wealthsimple’s RoundUp feature). In addition to investing in small change, you can also create specific investment goals and meet them using the app.

Mylo offers TFSA, RRSP, and non-registered accounts. There is no minimum limit on how much you can invest.

Fees: On their basic account (non-registered), Mylo charges a $1 per month fee. For Mylo Advantage (i.e. TFSA or RRSP accounts), the monthly fee is a flat $3. This fee is in addition to MER charged by ETF providers which range from 0.05% to 0.37% on their regular portfolios.

The monthly fee charged by Mylo is a bit on the high side if all you are investing is spare change.

For example, if you invest a total of $20 per month using the basic service ($1 monthly fee), your annual management fee equates to a whopping 5%! On the other hand, if you are investing $200 per month, it falls to 0.50%.

Mylo has an ethical fund in its stable referred to as Mylo SRI Fund. You can expect to pay a bit more on the SRI ETF portfolio MERs – ranging from 0.20% to 0.60%.

Read my full Mylo review here.

Wealthsimple vs. ModernAdvisor

ModernAdvisor is a more recent entrant into the field of Canadian robo-advisors. Accounts they offer include RRSP, TFSA, RESP, LIRA, RRIF, and non-registered investment accounts.

The investing strategy used by ModernAdvisor is both passive and active (hybrid).

Unlike Wealthsimple which has no minimum account size, you need to have at least $1,000 in your ModernAdvisor account in order to invest.

Fees: The management fee charged per annum on your portfolio is:

  • $10K – $100K: 0.50%
  • $100K – $500K: 0.40%
  • $500K – $1 million+: 0.35%

Accounts less than $10K are managed free of charge. In addition to the annual management fee, you can expect to pay in-built ETF MER fees that average 0.25%.

ModernAdvisor also offers a dedicated portfolio management service that costs 0.89% on your first $500K and a bit less when your portfolio exceeds this threshold.

For socially responsible investing, they offer 7 eligible funds which cost approximately 0.20% more than their other portfolios.

Wealthsimple vs. Acorns

Acorns is an automated investing app that is available in the United States but not in Canada. Similar to Wealthsimple and Mylo, they offer robo-advisor services and have a roundup feature that makes it easier to invest your spare change.

Acorns charge a $1-$3 in fees per month depending on your type of account and are one of the most popular micro-investing apps available in the U.S.


Wealthsimple holds its own against its competitors with competitively low fees, free 1-year investing, account features, benefits, and more. While Canadian do not have access to Betterment and WealthFront, residents of the United States may also take a look at these other two robo-advisors.

Invest with Wealthsimple here and get $50 Cash FREE!

2020 Wealthsimple Review: Free $50 Cash Bonus!
  • Investment Fees
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  • Referral Program


Wealthsimple is Canada’s largest and most popular digital wealth manager. Wealthsimple offers a simplified way to manage your investments, lower your fees, and increase your wealth. Open an account and get $50 cash when you fund it with at least $500!


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