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Justwealth Review 2024: Low-Fee Investing in Canada


Fact Checked

Justwealth is a popular digital wealth manager (aka Robo-Advisor) in Canada. It is one of a few non-traditional management services available to Canadians who want to lower their investment fees while maximizing their investment returns.

If you have been following my personal finance blog for a while, then you know that I’m very much in favour of passive investing, i.e. replicating the performance of the market index at the lowest cost possible and without much stress.

Active fund management firms promise higher returns than what the “market” has to offer but are rarely able to do so. Over 80% of actively managed equity funds underperform their benchmark index every year, and over time, passive investing has been shown to beat active management.

To get the most out of your investing and save a lot in fees, you can choose to either go the route of DIY investing or use a robo-advisor like Justwealth.

About Justwealth

Justwealth is a robo-advisor that was launched in Canada in 2016 by co-founders Andrew Kirkland and James Gauthier. Together with other members of their core team, they bring several decades of investment management and financial planning to the table.

On the advisory side of things, the team at Justwealth is supported by a top-notch group of successful CEOs, a Senior Fellow of the C.C. Howe Institute, and a professor of finance.

Justwealth is a member of the Portfolio Management Association of Canada (PMAC). They pride themselves on what they do and see themselves as:

Canada’s most comprehensive online portfolio management platform, committed to providing honest, smart and cost-effective wealth management.

Accounts Offered by Justwealth

Justwealth offers various types of accounts to meet specific investor needs. These include:

  • RRSP (individual and spousal)
  • TFSA
  • RESP
  • RRIF
  • Locked-in Retirement Accounts (LIRA)
  • Life Income Fund (LIF)
  • Non-registered investment accounts

Opening a Justwealth Account

Opening an account with Justwealth is easy peasy and should take you about 15 minutes or less.

Step 1: Visit Justwealth via this link (this promo link gives you a special cash bonus of up to $500 on sign-up).

Step 2: Enter your basic details and answer the questionnaire so Justwealth can learn about your investment objectives.

Step 3: An optimal portfolio is automatically chosen based on your profile and designed to meet your needs.

Step 4: Fund your account, and your personal portfolio manager will invest your funds using low-cost ETFs.

Start enjoying fees as low as 0.4% per year! If you want to discuss your account or ask for advice, they are just one phone call or email away.

Information that will be requested during the sign-up process includes:

  • Social Insurance Number (SIN)
  • Bank account details
  • Copy of government-issued ID
  • Spouses’ SIN (for a spousal RRSP)

You can transfer your accounts from other financial institutions to Justwealth in cash or in kind. Account transfer fees on an account with $25,000 or more are covered for up to $150.

The minimum amount to open an account is $5,000 (except for RESP accounts which have no account minimum).

Benefits of Justwealth and Portfolio Categories

Justwealth offers four general types of portfolios to accommodate your investment goals over time:

  • Starter Portfolios: for wealth initiation
  • Growth Portfolios: for wealth accumulation
  • Income Portfolios: for wealth distribution
  • Preservation Portfolios: for wealth retention

For these different categories, Justwealth can design 65 custom portfolios utilizing 38 different ETFs from 9 different ETF providers, including Blackrock and Vanguard.

In addition to uniquely constructed portfolios, low fees, and a dedicated personal portfolio manager, many other benefits come with a Justwealth account:

Automatic Rebalancing: Your account is monitored daily and will be rebalanced automatically as needed to ensure your asset allocation is maintained.

Tax Efficiency: Your portfolio is managed in a way that minimizes your taxes. Non-registered accounts benefit the most from this and are designed to improve after-tax performance without increasing risk.

Free Personalized Financial Planning: Andrew Kirkland, Justwealth’s President is a Certified Financial Planner. When I chatted with him regarding this review, he quickly pointed out that although they are a robo-advisor, they focus more on the “fin” side of “fintech,” something uncommon among their peers. They give you access to financial planning that’s personalized for your needs.

Free Portfolio Review: They offer a free portfolio review if you want a professional opinion on how your money is currently being invested – i.e. performance, fees, asset allocation, etc. You do not need to be a client to use this free service.

RESP Target-Date Portfolios: Justwealth offers custom Education Target Date Portfolios for RESPs that mature when your child begins college education.

U.S. Dollar Portfolios: They offer Canadians the opportunity to invest using US dollars.

Security: Justwealth via BBS Securities Inc. is insured by the Canadian Investor Protection Fund (CIPF). This means that your assets are protected for up to $1 million for each type of account you have should the company go bankrupt.

Marketplace: Justwealth offers a marketplace where you can access other services that are complementary to the investment management services they offer. For example, you can find various insurance products, mortgage loans, and accounting services. 

Justwealth Account Fees

Canadians are realizing that fees can make or break their investment/retirement goals.

Those who know me well know how much I rail against the ridiculous fees charged by active fund managers who routinely trail their benchmark index and are unable to differentiate between “skill” and “luck.”

Justwealth charges the following annual management fees:

  • $5,000 – $500,000: 0.50%
  • Over $500,000: 0.40%

Accounts below $25,000 pay a minimum of $10 monthly fees (excluding RESP accounts). RESP accounts have no minimum account size. ETF management fees up to 0.25% are charged directly by the funds included in your portfolio.

I like that Justwealth has an entire page dedicated to its pricing details. Their fees are visible, clear, and upfront. The main fee structure is not hidden in small print or invisible tabs, which tells you something about their transparency.

Wondering how much you can save in fees when you invest using Justwealth? See the sample chart below:

Justwealth Fees Chart

Compared with active equity mutual funds and their average MER of 1.98%, you are saving up to 1.48% in fees per year with Justwealth.

Justwealth vs. Wealthsimple

Justwealth and Wealthsimple are both robo-advisors and offer similar wealth management services.  A few differences between them are as follows:

Wealthsimple is the most popular online wealth management firm in Canada. It charges an overall lower fee for smaller accounts. For example, portfolios with investable assets exceeding $100,000 pay 0.40%. With Justwealth, you pay a 0.50% fee until your account exceeds $500,000.

That said, Justwealth portfolios have generated higher returns on average than comparable Wealthsimple portfolios over the last few years. For example, for the period ending September 30, 2023, the five-year after-fee annualized total return for the growth portfolio at Justwealth was 5.98%. For Wealthsimple, the return was 3.80% over the same period.

I should reiterate that past performance does not guarantee future returns, so you should consider all essential factors before choosing a robo-advisor.

justwealth returns vs wealthsimple-img

Justwealth Institutional

This is Justwealth’s exclusive service to advisors, businesses, and not-for-profit organizations.

Advisors can partner with Justwealth to manage client accounts using their sophisticated portfolio solutions. Also, businesses can open corporate investment accounts and set up Group RRSPs for their employees.

Is Justwealth For You?

Robo-advisors are for you if you want to save on investing fees and compound your fee savings to grow your wealth over time.

If you have at least $5,000 to invest in registered (RRSP, TFSA, RRIF, etc.) or non-registered investment accounts, you should consider taking advantage of Justwealth’s low management fees, customized portfolios, automatic rebalancing, personalized financial planning, tax-loss harvesting, and much more.

For their RESP accounts, there is no account minimum, and you get an account that is designed to grow your funds until your child begins their post-secondary education.

Older clients who are wary of “robo” or “automated” will find that Justwealth puts more emphasis on investment management, and as per Andrew Kirkland (President), they focus more on the “fin” in “fintech.”

If you are unsure which advisor best suits your circumstances, check out my comparison of all the major robo-advisors in Canada.

For a limited time, Justwealth is giving readers of “Savvy New Canadians” an exclusive cash bonus when they open a new account:

  • $50 for assets between $5,000 and $24,999
  • $100 for assets between $25,000 and $49,999
  • $225 for assets between $50,000 and $99,999
  • $500 for assets over $100,000
Justwealth Review: Low-Fee Investing in Canada
  • Investment Options
  • Management Fees
  • Ease of Use
  • Account Minimum
  • Customer Support Options
  • Value For Money


Justwealth is a popular digital wealth manager (aka Robo-Advisor) in Canada. To get the most out of your investing and save a lot in fees, you can choose to either go the route of DIY investing or use a robo-advisor like Justwealth.

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Editorial Disclaimer: The investing information provided here is for informational purposes only and is not intended as individual investment advice or recommendation to invest in any specific security or investment product. Investors should always conduct their own independent research before making investment decisions or executing investment strategies. Savvy New Canadians does not offer advisory or brokerage services. Note that past investment performance does not guarantee future returns.

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Gravatar for Enoch Omololu, MSc (Econ)
Enoch Omololu, MSc (Econ)

Enoch Omololu, personal finance expert, author, and founder of Savvy New Canadians, has written about money matters for over 10 years. Enoch has an MSc (Econ) degree in Finance and Investment Management from the University of Aberdeen Business School and has completed the Canadian Securities Course. His expertise has been highlighted in major publications like Forbes, Globe and Mail, Business Insider, CBC News, Toronto Star, Financial Post, CTV News, TD Direct Investing, Canadian Securities Exchange, and many others. Enoch is passionate about helping others win with their finances and recently created a practical investing course for beginners. You can read his full author bio.

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Savvy New Canadians is one of Canada's top personal finance platforms. Millions of Canadians use our site each year to learn how to save for retirement, invest smartly, maximize rewards, and earn extra cash. We have been featured in prominent finance media, including Forbes, Globe and Mail, Business Insider, CBC, MSN, Wealthsimple, and TD Direct Investing. Learn more about Savvy New Canadians.

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1 thought on “Justwealth Review 2024: Low-Fee Investing in Canada”

  1. Gravatar for Enoch Omololu

    @Curious Frugal: I love DIY as long as you have the time/or are willing to set aside the time to ensure things to go out of balance e.g. rebalancing at least once a year. One area where robos are great is that you do not need to do anything – set on autopilot and leave it to do its thing…all at a minimal rate.

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