More than 5 million readers visited Savvy New Canadians in 2020, and 86% of them were resident in Canada.
- 86% Canada / 8% United States
- Canadian audience: 50% in Ontario; 17% in British Columbia; 13% in Alberta; 7% in Quebec
- 48% female / 52% male
- Age 25-34: 30%; Age 35-44: 16%; Age 45-54: 15%
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