About Savvy New Canadians

Savvy New Canadians is a leading personal finance education platform in Canada.

Since its launch in 2016 by our founder, Dr. Enoch Omololu, Savvy New Canadians has become one of the most highly sought-after platforms for personal financial information relating to money, investing, retirement planning, freedom from debt, entrepreneurship, and much more.

Millions of readers visit our website every year to learn about how to take control of their money and:

• Save for retirement
• Get out of debt
• Invest smartly
• Make extra cash
• Save money
• Get the most out of banking services
• Maximize credit rewards and
• Become financially free.

Our Mission Statement

Our mission is to help Canadians become better with their money. We want to empower you to make smarter financial decisions no matter where you are in your financial journey.

To accomplish this, we work to provide you with reliable and up-to-date information and resources on personal finance topics in Canada.

We also give back to the community in other ways, including providing annual cash awards to post-secondary students through our financial literacy scholarship program.

Our Core Values

Our goals at Savvy New Canadians revolve around these main values:

1. Improve financial literacy. Being able to manage your money, get out of debt, and save for retirement starts with understanding basic financial concepts. Savvy New Canadians provides the necessary tools you need to make confident financial decisions. We know that financial literacy is a lifelong endeavour and are a partner in your financial empowerment.

2. Attain financial independence. Half the battle of reaching financial independence involves believing in yourself and taking the right actions on time. You want to pay off high-interest debt, change your spending habits, and put your money to work by investing smartly. Savvy New Canadians is your ally on this quest. We believe you can reach financial freedom and enjoy a comfortable retirement.

3. Easy access. Many financial planning tools are hidden behind paywalls. At Savvy New Canadians, we keep our core personal finance resources free of charge. This includes our guides, tools, calculators, financial reviews, retirement book, and research.

4. Community. Ask questions in blog comments or join the Savvy New Canadians Facebook Community. Savvy New Canadians is your gateway to a circle of like-minded individuals who are motivated to succeed financially.

Editorial Principles

Trustworthy. We provide unbiased opinions of personal finance products and services that are informational and for your benefit. Our team of writers and editors rigorously fact-check the information we publish and promptly correct errors when discovered. 

Honest. We give our honest reviews and opinions on products and services mentioned on the website. We always point out the drawbacks and benefits, as we want you to make informed decisions with all the facts. 

We don’t promote anything we wouldn’t personally use. We only mention the best credit cards, banking, loans, and other financial products and services that we would use ourselves. 

Up-to-date and accurate information. Articles on our website are reviewed and updated regularly to reflect the most accurate information. See something that isn’t up-to-date? Contact us or leave a comment on the page, and we will address it promptly. 

Fact-checked. When writing articles and updating our website, we rely on authoritative and reputable sources, linking to them whenever possible. 

Reader-driven. We focus on the content and information that benefits you, not us. We review products and direct you to sources to help you become better with your money. When possible, we provide detailed comparisons with similar products so readers get diverse options to choose from.

Accessible content. We write our content clearly and concisely so that anyone can understand it, no matter your level of financial knowledge. We take the steps to include captions and alt-text whenever possible to provide the most accessibility. 

We take pride in our work and are constantly working to empower our readers. You can learn more about our editorial guidelines and rating methodologies.

Follow Savvy New Canadians

Connect with us on:

Facebook: Join our Facebook Community or follow our page.

Instagram: Follow Savvy New Canadians here.

Linkedin: Connect with Savvy New Canadians on Linkedin.

Twitter (X): See what we are up to on X.

For general inquiries, you can also email us at [email protected]. To partner with us, visit here.

Meet the Founder