About Savvy New Canadians

Savvy New Canadians is a leading personal finance education platform in Canada.

Since its launch in 2016 by our founder, Dr. Enoch Omololu, Savvy New Canadians has become one of the most highly sought-after platforms for personal financial information relating to money, investing, retirement planning, freedom from debt, entrepreneurship, and much more.

Millions of readers visit our website every year to learn about how to take control of their money and:

Our Mission Statement

Our mission is to help Canadians become better with their money. We want to empower you to make smarter financial decisions no matter where you are in your financial journey.

To accomplish this, we work to provide you with reliable and up-to-date information and resources on personal finance topics in Canada.

We also give back to the community in other ways, including providing annual cash awards to post-secondary students through our financial literacy scholarship program.

Meet the Team

Gravatar for Enoch Omololu, MSc (Econ)

Enoch Omololu



Gravatar for Enoch Omololu, MSc (Econ)

Brianna Harrison



Gravatar for Enoch Omololu, MSc (Econ)

Baggio Ma



Gravatar for Enoch Omololu, MSc (Econ)

Ritesh A.




Joy Fadogba


George Mitropapas

George Mitropapas



Jonelle Layola

Admin. Assistant

Our Core Values

Our goals at Savvy New Canadians revolve around these main values:

1. Improve financial literacy. Being able to manage your money, get out of debt, and save for retirement starts with understanding basic financial concepts. Savvy New Canadians provides the necessary tools you need to make confident financial decisions. We know that financial literacy is a lifelong endeavour and are a partner in your financial empowerment.

2. Attain financial independence. Half the battle of reaching financial independence involves believing in yourself and taking the right actions on time. You want to pay off high-interest debt, change your spending habits, and put your money to work by investing smartly. Savvy New Canadians is your ally on this quest. We believe you can reach financial freedom and enjoy a comfortable retirement.

3. Easy access. Many financial planning tools are hidden behind paywalls. At Savvy New Canadians, we keep our core personal finance resources free of charge. This includes our guides, tools, calculators, financial reviews, retirement book, and research.

4. Community. Ask questions in blog comments or join the Savvy New Canadians Facebook Community. Savvy New Canadians is your gateway to a circle of like-minded individuals who are motivated to succeed financially.

Editorial Principles

Trustworthy. We provide unbiased opinions of personal finance products and services that are informational and for your benefit. Our team of writers and editors rigorously fact-check the information we publish and promptly correct errors when discovered. 

Honest. We give our honest reviews and opinions on products and services mentioned on the website. We always point out the drawbacks and benefits, as we want you to make informed decisions with all the facts. 

We don’t promote anything we wouldn’t personally use. We only mention the best credit cards, banking, loans, and other financial products and services that we would use ourselves. 

Up-to-date and accurate information. Articles on our website are reviewed and updated regularly to reflect the most accurate information. See something that isn’t up-to-date? Contact us or leave a comment on the page, and we will address it promptly

Fact-checked. When writing articles and updating our website, we rely on authoritative and reputable sources, linking to them whenever possible. 

Reader-driven. We focus on the content and information that benefits you, not us. We review products and direct you to sources to help you become better with your money. When possible, we provide detailed comparisons with similar products so readers get diverse options to choose from.

Accessible content. We write our content clearly and concisely so that anyone can understand it, no matter your level of financial knowledge. We take the steps to include captions and alt-text whenever possible to provide the most accessibility. 

We take pride in our work and are constantly working to empower our readers. You can learn more about our editorial guidelines and rating methodologies.

Follow Savvy New Canadians

Connect with us on:

Facebook: Join our Facebook Community or follow our page.

Instagram: Follow Savvy New Canadians here.

Linkedin: Connect with Savvy New Canadians on Linkedin.

Twitter (X): See what we are up to on X.

For general inquiries, you can also email us at [email protected]. To partner with us, visit here.

Meet the Founder

Hello, I’m Enoch Omololu, the founder of Savvy New Canadians.

I’m a personal finance expert and a veterinarian. I hold a master’s degree in Finance and Investment Management from the University of Aberdeen Business School and have completed several courses and certificates in finance, including the Canadian Securities Course.

I launched this website in 2016 to help other newcomers find their way around Canada’s financial landscape. Since then, over 21 million people have visited Savvy New Canadians to learn about investing for beginners, retirement planning, and how to save and make money.

I have a passion for helping others win with their personal finances and have been writing about money matters for over a decade.

My writing has been featured or quoted in Forbes, The Globe and Mail, CBC News, Toronto Star, Wealthsimple, CTV News, Business Insider, Canadian Securities Exchange, Financial Post, Credit Canada, Yahoo Finance, GOBankingRates, and many other prominent personal finance publications.

Read my full story.

Enoch Omololu
Dr. Enoch Omololu, DVM, MSc (Econ)
Personal Finance Expert

About Savvy New Canadians

Savvy New Canadians is one of Canada's top personal finance platforms. Millions of Canadians use our site each year to learn how to save for retirement, invest smartly, maximize rewards, and earn extra cash. We have been featured in prominent finance media, including Forbes, Globe and Mail, Business Insider, CBC, MSN, Wealthsimple, and TD Direct Investing. Learn more about Savvy New Canadians.

Free financial education

Expert advice

Free resources

Detailed guides

What savvy Canadians are saying…

Love reading all your blog posts on investing. So simple to understand and extremely informative. Kudos!!!


I really appreciate the applicability and thoroughness of your articles. [You] are providing an excellent service. Thank you!

Leslie T

Thank you for always providing such great advice and insight. I always look forward to getting your emails!

Lynn A

Thank you, Dr Enoch. The information is so useful for us newcomers to Canada. Much appreciated sir.

Rowland G

I’ve been waiting for someone to write a comprehensive post about U.S dollar accounts and credit cards for Canadians. Thank you.


Thank you Enoch, I appreciate your time and effort in giving of yourself to help others. It’s refreshing to see this in today’s world. A Merry Christmas and Happy New Year to you and yours. All the very best.


Awesome content. I come here daily looking for articles I have not read yet. Very informative that it is Canadian specific. Great work, Enoch.


Really appreciate the Canadian perspective on credit cards, points, TFSAs, etc.! I’ve been binge reading a lot of your stuff and trying to get more into travel hacks with points. With the massive amount of American blogs out there on the subject, it’s great to find a Canadian one. Just wanted to say thanks!


I’m a big fan of your site and love reading your weekly newsletters. The information you provided this week on tax filing is outstanding; it’s so helpful to have such relevant information all in one place, and a bonus that it’s written in such an accessible, down to earth manner.

Kami R

Great article on investing Enoch. I am into the investing business and your articles is well written and very informational. I loved reading it.

Tracy C

As a senior Canadian (been here all my life) I didn’t know the majority of info on your site. It’s so well organized, and the articles are thoughtful and helpful. I really appreciate it, and you!


I know I have said this before, but I say it again. Your newsletter is SO helpful. I don’t get to spend the time to read/research everything, but even just skimming your info/links gets my mind on a track for future applications. And I archive by subject your info so I can find it easily.


Great blogpost, Enoch!!! I have finished reading Unshakeable by Tony Robbins recently and I had a hard time finding more information about investing in index funds in Canada. But then I found your post! Thank you!!!

Ahmed A

This blog was so helpful to me as an international student with no idea of things like credit scores. Thank you so much.

Egie A

Your emails are great. Excellent info, helpful, clear and to the point. I will be passing this on to our financially motivated 16yo son. Keep up the great work, and very best wishes to you and yours.