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14 Best Mailchimp Alternatives in Canada to Use in 2024

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Mailchimp is a well-known platform for email marketing and connecting with your customers. 

In this article, we will look at Mailchimp’s features, pricing plan, and the best alternatives to Mailchimp in Canada. 

What is Mailchimp?

Mailchimp is one of the leading online marketing platforms that provides powerful tools to small and large businesses alike to help them engage with customers. 

One of the best ways to stay in touch and engage with new and existing customers is through email marketing. 

Mailchimp makes it easier for business owners to do this and gives them the capabilities to create effective and attention-grabbing email campaigns. 

Mailchimp Features

Marketing Automation Tools – Mailchimp’s advanced marketing automation tools will help you deliver personalized marketing messages to your customers that will boost orders and customer lifetime value. 

AI Marketing Tools – With this, you can use the power of generative AI to handle the manual parts of marketing and effortlessly create on-brand content. 

Audience Management Tools – The Mailchimp audience management tool will help you tap the right audience with the right messaging for higher chances of conversion. 

Analytics and Reporting Tools – With these tools, you will get the insights you need to improve your marketing strategies. 

Mailchimp Pricing

Mailchimp has different pricing plans available based on your needs, and the amount you will pay will depend on various factors. 

The exact pricing per tier will depend on the number of email subscribers you have, and you will also have to take into consideration the services you need for your business. 

Free – If you have less than 500 contacts, you can use Mailchimp for free. This is best for new marketers who want to get online and build an audience. 

Essentials – Essentials start at $13 per month for 500 contacts and can go up to $350 per month for 50,000 contacts. This tier is great for marketers who want to build a deeper connection with their audience and increase sales. 

Standard – Standard starts at $20 per month for 500 contacts and can go up to $700 per month for 100,000 contacts. This tier is for veteran marketers who look to scale and work efficiently with data-powered tools and automation. 

Premium – Premium is the highest tier that starts at $350 per month for 500 contacts and can go up to $1,510 per month for 200,000 contacts. If you have more than 200,000 contacts, you will need to contact them directly. 

Premium is for experienced marketers who want the best tools available. 

Check out the full pricing plans here. 

Best Mailchimp Alternatives

Not sold just yet with Mailchimp? Here are 14 alternatives to Mailchimp you can check out:

1. Brevo

Brevo is an all-in-one platform that helps you automate your marketing campaigns through SMS, WhatsApp, or Email. 

Features 

Brevo has a suite of features, namely:

  • Email Marketing 
  • SMS Campaigns 
  • WhatsApp Campaigns 
  • Landing Pages 
  • Facebook Ads 
  • Signup Forms

Check out the full details of all the features here.

Pricing 

For the pricing of Brevo, it comes with four tiers: Free, Starter, Business, and BrevoPlus. All of which come with unlimited contacts. 

Free – The Free tier is for those who would like to try out the Brevo platform. With this, you can send up to 300 emails per day and run SMS and WhatsApp campaigns. 

Starter – The Starter tier is ideal for growing businesses. The cost for this starts from $25 per month. You can send 20,000 emails a month, have access to basic reporting and analytics, and more.

Business – The Business tier is built for e-commerce veterans and marketing managers. The cost for this starts at $65 per month. You can send 20,000 emails a month, automate your marketing, conduct A/B testing, and more. 

BrevoPlus – This tier is for large organizations with certain needs. You will need to talk to their sales team to get a quote. You get all the inclusions from the Business tier and more. 

Check out the full pricing plans here. 

2. Hubspot

Hubspot helps marketers increase traffic, turn leads into customers, and prove ROI with their complete marketing platform. 

Features 

Hubspot comes with an array of features that will help you run complete inbound marketing campaigns. 

A few of the free features include:

  • Email Marketing
  • Forms
  • Landing Pages
  • Live Chat
  • Blogs

While premium features include:

  • Marketing Automation
  • SEO Tools 
  • Video Management and Hosting
  • Social Media Tools 
  • Content and Blog Creation Tools
  • Analytics Dashboard 

Check out the full details of all the features here.

Pricing

The pricing plan of Hubspot comes with four tiers: Free, Starter, Professional, and Enterprise. 

Free – The Free tier does not require the customer to input credit card details. With this tier, you gain access to features like Email Marketing, Forms, Landing Pages, Live Chat, and Blog. 

Starter – The cost of the Starter tier starts at $45 per month. You get everything in the free tier plus features like Email Health Insights, Call To Actions, and more. 

Professional – The Cost of the professional tier starts at $800 per month. You get everything in the starter tier plus features like Campaign Management, SEO, Social Media, and more. 

Enterprise – The cost of the Enterprise tier starts at $3,600 per month. You get everything in the professional tier plus features like Predictive Lead Scoring, Customer Journey Analytics, and more. 

Check out the full pricing plans here. 

3. MailerLite

MailerLite gives you access to powerful marketing tools that will help grow your audience and bring in revenue. 

Features 

With MailerLite’s email marketing features, you can increase your audience, strengthen customer relationships, convert existing leads, and automate day-to-day tasks. 

  • Create Beautiful Campaigns 
  • Monetize Your Audience
  • Automate Workflows 
  • Send Targeted Campaigns
  • Manage Campaigns and Subscribers 
  • Continuously Improve Campaigns 

Check out the full details of all the features here.

Pricing

MailerLite’s pricing plans come in four tiers: Free, Growing Business, Advanced, and Enterprise. Similar to Mailchimp, the exact pricing will depend on how many subscribers you have. 

Free – The Free tier has a cap of 1,000 subscribers. You can send 12,000 monthly emails and gain access to features like Email Automation Builder, 10 Landing Pages, Comparative Reporting, and more. 

Growing Business – The Growing Business tier starts at $10 per month for 500 subscribers and can go up to $289 per month for 50,000 subscribers. You get everything in the free tier and more features like Unlimited Templates, Dynamic Emails, and more. 

Advanced – The Advanced tier starts at $20 per month for 500 subscribers and can go up to $1,900 per month for 500,000 subscribers. You get everything in the growing business tier and more features like 

Enterprise – To get the Enterprise tier, you will need to have at least 100,000 subscribers, and you will need to contact them directly. You get everything in the advanced tier plus a dedicated success manager, account audit and performance improvements, and more. 

Check out the full pricing plans here.

4. Moosend

Moosend is a modern and simple solution to execute email marketing and automation experiences that increase revenue for businesses. 

Features 

With the features of Moosend’s email marketing, you will be able to send great and engaging emails to help your business grow. 

  • Marketing Automation 
  • Landing Pages
  • Subscription Forms
  • Easy Segmentation 
  • A/B Testing 
  • Data Analytics 

Check out the full details of all the features here.

Pricing

Moosend’s pricing plans only come with three tiers: Free Trial, Pro, and Enterprise.

Free Trial – By subscribing to the Free trial, you gain access to all features for 30 days. 

Pro – With this tier, you already gain access to all the features. The cost of the Pro tier starts at $9 per month for up to 500 subscribers. This can get as high as 1,000,000 subscribers, which will cost $5,840 per month. 

Enterprise – The Enterprise tier comes with all the features and more. To subscribe to this tier, you will have to contact Moosend directly. 

Check out the full pricing plans here. 

5. Omnisend

Omnisend helps you engage with your customers through email and SMS campaigns. All available templates on the platform are customizable so you can deliver a personalized experience. 

This platform is also relatively cheaper as it is said to cost 40% less than the leading ESP. 

Features 

With Omnisend’s robust features, you can create engaging and personalized campaigns minutes, without the need for tedious editing or coding. Features include:

  • Email Templates
  • Drag & Drop Email Builder 
  • Campaign Targeting
  • Campaign Optimization
  • Campaign Reports

Check out the full details of all the features here. 

Pricing

Omnisend has three tiers in its pricing plans: Free, Standard, and Pro. 

Free – You can use Omnisend for free if you have less than 250 contacts. You can send up to 500 emails per month and access features like Email Templates, Pre-built automation and workflows, and more. 

Standard – With the Standard tier, you get everything in the free tier while being able to send more emails depending on your contact list size. The cost for this tier starts at $16 per month for 500 contacts and can go up to $1,120 per month for 150,000 contacts. 

Pro – The Pro tier is best for high-volume senders who would like to push SMS as well. The cost of this tier starts at $59 per month for 500 contacts and can go up to $1,650 per month for 150,000 contacts. 

Check out the full pricing plans here. 

6. Constant Contact

Constant Contact helps you get the results you want no matter how new you may be to Digital Marketing. 

With this platform’s easy-to-use tools, you’ll be able to give your digital and email marketing a better look. 

Features 

Drive big growth and results with Constant Contact’s digital marketing tools, its features include:

  • AI and Automation
  • Real-Time Reporting
  • SMS Marketing
  • Social Marketing
  • Email Marketing

Check out the full details of all the features here. 

Pricing 

Constant Contact’s pricing plan has three tiers: Lite, Standard, and Premium. 

Lite – The Lite tier costs $12 per month for 500 contacts and goes up to $430 per month for 50,000 contacts. This is a good option for beginning marketers. 

Standard – The Standard tier costs $35 per month for 500 contacts and goes up to $460 per month for 50,000 contacts. This is a good option for marketers who want higher-level tools like segmentation and AI. 

Premium – The Premium tier costs $80 per month for 500 contacts and goes up to $575 for 50,000 contacts. With the Pro tier, you can fuel your growth with SEO, ads, and the like. 

Check out the full pricing plans here. 

7. Mailjet

Mailjet is an easy-to-use platform for creating newsletters, designing, email marketing campaigns, and automated emails. 

Features 

With Mailjet’s intuitive and collaborative email marketing solutions, you can create engaging emails for your audience. Its features include:

  • Email Editor 
  • Email Templates 
  • Contact Management 
  • Email Marketing Role Management
  • Advanced Statistics 

Check out the full details of all the features here. 

Pricing 

Mailjet has four tiers in its pricing plan: Free, Essential, Premium, and Custom. The exact pricing will depend on the amount of emails you will send per month. 

Free – You can use Mailjet for free if you will only be sending 6,000 emails per month. You gain access to features like Advanced Email Editor, Basic Statistics, and more. 

Essential – The Essential tier costs $15 per month for 15,000 monthly emails and can go up to $35 per month for 50,000 monthly emails. You gain access to everything in the Free tier plus features like Segmentation, Email Address Verification, and more. 

Premium – The Premium tier costs $25 per month for 15,000 monthly emails and can go up to $425 per month for 500,000 monthly emails. You gain access to everything in the Essentials tier plus features like Marketing Automation, Dynamic Content, and more. 

Custom – You can get the Custom tier upon request. It’s a tailored plan that comes with everything in the Premium tier and additional perks. 

Check out the full pricing plans here. 

8. AWeber

AWeber provides easy-to-use marketing tools to help you achieve your business goals at a lower cost compared to its competitors. Take your business to the next level with their email and automation solutions. 

Features 

With AWeber’s suite of features, you will be able to send engaging emails that get delivered, opened, and achieve desired results. Its features include:

  • Email Templates
  • Drag and Drop Builder
  • Customer Sign Up Forms and Landing Pages
  • Email Automation
  • Dynamic Content
  • Segmentation
  • Analytics 

Check out the full details of all the features here. 

Pricing 

AWeber’s pricing plan has four tiers: Free, Lite, Plus, and Unlimited. 

Free – You can use AWeber for free if you have less than 500 subscribers. This is a good tier to start with if you’re looking to create a simple newsletter for a small audience. 

Lite – The Lite tier costs $14.99 per month for 500 subscribers and can go up to $1,187.99 for 150,000 subscribers. This tier is for more serious marketers who build their business further and level up their email game. 

Plus – The Plus tier costs $29.99 per month for 500 subscribers and can go up to 1,202.99 per month for 150,000 subscribers. This tier is for advanced marketers who want to take their business to the next level with better tools. 

Unlimited – This tier is for those with over 100,000 subscribers. The Unlimited tier has all the features in Plus and more, along with no additional subscriber fees. This tier is for those with large audiences who look to scale. 

Check out the full pricing plans here. 

9. ConvertKit

ConvertKit is a marketing platform for creators who want to reach more people, grow their audience, and find ways to monetize.

Features 

Using ConvertKit’s email marketing software, creators can focus on creating and spend less time on the tool. The platform helps you engage with your audience and drive business growth. 

ConvertKit’s features include:

  • Email Designer
  • High Deliverability Rate
  • Sign Up Forms and Landing Pages
  • Segmentation
  • Automated Email Funnels 
  • Analytics 

Check out the full details on all the features here. 

Pricing 

ConvertKit has three tiers for its pricing plans: Free, Creator, and Creator Pro. 

Free – If you have less than 1,000 subscribers, you can use ConvertKit for free. The Free tier is a good option for new creators who are just starting on their email list. 

Creator – The Creator tier starts at $15 per month for 300 subscribers and can go up to $2,299 per month for 400,000 subscribers. This tier is for creators who are looking to automate their day-to-day work. 

Creator Pro – The Creator Pro tier starts at $29 per month for 300 subscribers and can go up to $2,599 per month for 400,000 subscribers. This tier is for established creators who are looking to scale their business. 

Check out the full pricing plans here. 

10. ActiveCampaign

ActiveCampaign is a platform that provides CRM, email marketing, and email automation tools to help create unforgettable customer experiences and grow your business. 

Features 

With ActiveCampaign’s features, you can create campaigns, build email newsletters, and send engaging emails to your audience. Its features include:

  • Drag and Drop Email Designer
  • Subject Line Generator
  • Email Templates
  • Email Automation
  • Dynamic Content
  • Segmentation
  • Analytics 
  • High Deliverability Rate 

Check out the full details of all the features here. 

Pricing 

ActiveCampaign’s pricing plan comes in four tiers: Lite, Plus, Professional, and Enterprise.

Lite – The Lite tier costs $29 per month and is made for people who are just starting their business. This tier gives you access to features like Email Automation, Inline Forms, and more. 

Plus – The Plus tier costs $49 per month and is made for teams looking to create quality customer experiences. You get everything in Lite and features like Landing Pages, E-Commerce Integrations, and more. 

Professional – The Professional tier costs $149 per month and is made for teams who want to optimize their marketing campaigns. You get everything in Plus and features like Split Automation, Salesforce Integration, and more. 

Enterprise – The Enterprise tier is for large organizations looking to scale their marketing efforts. You will need to contact them directly to get this tier. 

Check out the full pricing plans here. 

11. Klaviyo

Klaviyo is an intelligent marketing automation platform that uses audience data to help grow your business. 

Features 

With Klaviyo’s features, you can stay confident that your message doesn’t only reach your audience, but also makes an impact. This platform’s features include:

  • AI and Analytics 
  • Customizable Templates 
  • Advanced Segmentation
  • Built-In Flows 
  • Targeted Campaigns 

Check out the full details of all the features here. 

Pricing 

Klaviyo has three tiers in its pricing plans: Free, Email, Email and SMS. 

Free – If you have less than 250 contacts, you can use Klaviyo for free. This is the best way to get started and try out the platform. 

Email – The cost of the Email tier starts at $20 per month for 500 contacts and goes up to $2,300 per month for 250,000 contacts. This is a good option for those who want to personalize and scale their email marketing. 

Email and SMS – The cost of this tier starts at $35 per month for 500 contacts and goes up to $2,315 per month for 250,000 contacts. With this tier, you can take your marketing even further through SMS.

Check out the full pricing plans here.

12. Campaign Monitor

Campaign Monitor provides email marketing and automation tools to help you easily connect with your audience. 

Features 

Campaign Monitor’s features give you everything you need to create engaging and professional email campaigns to grow your business. This platform’s features include:

  • Segmentation and Personalization
  • Link Review
  • Marketing Automation
  • Transactional Email
  • Analytics 
  • Integrations 
  • Signup Forms 

Check out the full details of all the features here. 

Pricing 

Campaign Monitor’s pricing plan has three tiers: Lite, Essentials, and Premier. 

Lite – The Lite tier costs $11 per month for 500 contacts and goes up to $349 per month for 25,000 contacts. This is a good option for those who want access to Campaign Monitor’s core features. 

Essentials – The Essentials tier costs $19 per month for 500 contacts and goes up to $409 per month for 25,000 contacts. This tier is for frequent senders who need unlimited emails. 

Premier – The Premier tier costs $149 per month for 500 contacts and goes up to $989 per month for 25,000 contacts. This tier provides advanced segmentation and premier support.

Check out the full pricing plans here. 

13. Drip

Drip provides automated marketing tools that help you engage with your audience and drive growth. 

Features 

Drip has an array of features available to help you achieve your business goals, namely:

  • Segmentation
  • Automation
  • Email Templates
  • Drag and Drop Designer
  • Insights

See the full details of all the features here. 

Pricing 

Drip’s pricing is very straightforward; it has one tier, and the price will depend on the amount of contacts you have. 

The price starts at $39 per month if you have less than 2,500 contacts and goes up to $1,899 for 170,000 contacts. If you have more than 190,000 contacts, you will have to contact Drip directly. 

See the full pricing plan here.

14. Zoho Campaigns

Zoho Campaigns gives you access to a toolkit to meet your email marketing needs, whether that’s creating captivating designs, personalized messages, and more. 

Features 

With Zoho Campaigns’ features, you can reach new people, engage, and grow your existing audience effectively and efficiently. This platform’s features include:

  • Contact Management
  • Newsletter Templates
  • Drag and Drop Editor
  • Dynamic Content
  • Automation
  • Email Limits
  • Real-Time Analytics
  • SMS Campaigns 

See the full details of all the features here. 

Pricing 

Zoho Campaigns’ pricing plan comes with three tiers: Free, Standard, and Premium. 

Free – If you have less than 2,000 contacts, you can use this platform for free. 

Standard – The Standard tier starts at $3 monthly for 500 contacts and goes up to $181.50 for 100,000 contacts. You get everything from the Free tier plus features like Basic Segmentation, Drag and Drop Workflows, and more. 

Premium – The Premium tier starts at $4.50 per month for 500 contacts and goes up to $1,035 for 500,000 contacts. You get everything from the Premium tier plus features like Dynamic Content, Advance Segmentation, and more. 

See the full pricing plan here. 

How to Choose the Best Mailchimp Alternative

The ideal way to choose the best Mailchimp alternative would be to do your research on the different competitors. 

Check their pricing, features, and services provided to see if they match what you’re looking for. Try out the platforms with a free option to test out their features firsthand. 

FAQs

What is a cheaper alternative to Mailchimp? 

Cheaper alternatives to Mailchimp are platforms like ConvertKit, Constant Contact, ActiveCampaign, Omnisend, and Brevo. 

Does Google have a Mailchimp equivalent? 

Yes. Google has an alternative to Mailchimp called the Google Marketing Platform. Mailchimp still has more features compared to Google’s alternative. 

What are the disadvantages of Mailchimp? 

A few of the disadvantages of Mailchimp are its limited free plan, expensive pricing, and limited email template options. 

Is Mailchimp outdated?

Mailchimp has been around for two decades now and has achieved a ton of success, but there are certain areas where it is outdated. One of these outdated features would be its Email Templates, where the classic templates are unresponsive while pre-made templates seem repetitive. 

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Author

Gravatar for Enoch Omololu, MSc (Econ)
Enoch Omololu, MSc (Econ)

Enoch Omololu, personal finance expert, author, and founder of Savvy New Canadians, has written about money matters for over 10 years. Enoch has an MSc (Econ) degree in Finance and Investment Management from the University of Aberdeen Business School and has completed the Canadian Securities Course. His expertise has been highlighted in major publications like Forbes, Globe and Mail, Business Insider, CBC News, Toronto Star, Financial Post, CTV News, TD Direct Investing, Canadian Securities Exchange, and many others. Enoch is passionate about helping others win with their finances and recently created a practical investing course for beginners. You can read his full author bio.

About Savvy New Canadians

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