Toluna Review 2021: Legit Survey Site or Scam?

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by Enoch Omololu


Advertiser Disclosure

If your favourite pastime is taking paid surveys for extra cash, you should definitely take a look at Toluna Influencers.

Online survey sites offer easy ways to earn money by providing your opinions on products and services offered by popular brands.

Other market research panels similar to Toluna include Survey Junkie, Branded Surveys, Opinion Outpost, and Swagbucks.

This Toluna Influencers review covers how to make money with the site, what Toluna points are worth, and whether it is safe.

Sign up for Toluna and get 500 bonus points.

What is Toluna?

Toluna Influencers is an online community of over 21 million users in 50 countries around the world.

Members participate in surveys that influence some of the biggest brands including Amazon, Coca-Cola, Expedia, CBS, Fiat, Kellogs, L’OREAL, and many others.

The opinions you provide go a long way in informing products that make it to the marketplace. In exchange for your time, you receive Toluna points you can redeem for various rewards.

Toluna is managed by Toluna Group, a company founded in 2000.

How To Make Money With Toluna

There are various ways to make money on Toluna in addition to taking surveys. Below are the different tasks you can complete:

1. Toluna Surveys

Toluna Surveys

Toluna sends out thousands of surveys to members every day. These surveys can take anywhere from 15-20 minutes to complete and vary depending on the study.

Surveys cover a variety of topics and may target specific demographics. New survey opportunities are sent to you by email and you can also access them on your Toluna dashboard.

The surveys are also broken down into categories e.g. lifestyle and new products. This way, you know what to expect before starting a survey.

Each survey pays between 15 and 50,000 points.

2. Toluna Profile Surveys

Toluna Profile Surveys

Profile surveys help Toluna to send you surveys that you are more likely to qualify for. Each profile survey you complete pays 100 points.

It is important that you complete your profile in detail so you can qualify for more surveys.

Profile surveys are generally shorter than the regular surveys you get from their partner brands.

3. Playing Games

Toluna Games

There is a Games Centre where you can play various games and earn points.

4. Inviting Friends

When you invite friends and they become Toluna members through your referral link, you earn points.

This refer-a-friend program pays 500 points per eligible referral. Points show up in your account when your referral verifies their email and becomes active.

5. Polls and Community Engagement

Members can create a poll to ask questions of the community. You can also start a new forum or topic and discuss a subject matter with other members.

There are opportunities to create a ‘Battle’ or ‘Thumb it’ so that members can vote on an image or video.

Sponsored polls consist of one question and pay you 15 points for participating. You can earn 1,000 points for each content you create on Toluna, including polls, topics, videos, and more.

6. Contests

Toluna offers various contests and sweepstakes where you can win free points. You can also create your own contests that members can participate in and earn 5,000 points.


How To Join Toluna Influencers

Toluna is a free platform and there is no fee to become a member.

To get started, sign up here (500 bonus points).

You receive 500 free welcome points as a new member and can start taking surveys right away.

Toluna is available to residents of Canada, the United States, and many other countries. To become a member, you need to be at least 13 years old.

What Are Toluna Points Worth?

As mentioned earlier, a Toluna survey will pay you anywhere from 15-50,000 points each. So, how much are the points worth in real dollars?

It depends on how you redeem your points. The redemption options available include:

Popular gift cards: Including Starbucks, Amazon, Boston Pizza, iTunes, Best Buy, Gap, Cineplex, Walmart, and more. Gift card redemptions start at $10 in exchange for 30,000 Toluna points. A $25 gift card is equivalent to 75,000 points.

PayPal: You can redeem cash via PayPal starting at $20 for 65,000 points in Canada. In the U.S., PayPal cash payments start at $30 for 95,000 points.

Points are valid for 12 months and if you do not redeem them within this time frame, they expire and are deleted from your account after a year from when you earned the points.


Is Toluna Safe?

Toluna Group is a well-known legitimate market research company. Its USA headquarters is located at 21 River Road, Ste 2000, Wilton, CT 06897-4153.

As of this update in November 2021, it has an A+ rating on the Better Business Bureau (BBB).

On Trustpilot, independent users of the platform rate Toluna at 3/5 based on more than 4,100 reviews.

Lastly, they have a privacy policy page that details how the company uses and protect your personal information.

Pros and Cons of Toluna

Similar to other surveys for money, Toluna has its benefits and downsides.

Pros of Toluna

  • They offer multiple ways to earn on the platform
  • You can cashout using various payment methods including PayPal, Amazon gift cards, iTunes gift cards, Walmart gift cards, etc.
  • Registration is fast and easy and comes with 500 bonus points
  • The company is well-rated on the BBB and Trustpilot
  • They offer fun and interesting surveys
  • There are lots of surveys and the points add up

Cons of Toluna

  • Some users complain about slow customer service
  • Points redemption value is not so great at 1,500 points per $1
  • Members are sometimes suspended without warning
  • Rewards processing may take some time to be completed

Is Toluna Worth Your Time?

Toluna Influencers won’t make you rich, and this goes for all surveys.

To maximize your earnings from paid surveys, it’s best to sign up for several of them and then stick with only those that pay you.

In addition to Toluna, here are some other legit survey sites we have reviewed:

  • Swagbucks: Get a $5 welcome bonus. You can redeem your earnings starting at $3. They offer multiple ways to earn.
  • Survey Junkie: Get tonne of paid surveys on a daily basis.
  • Daily Rewards (InboxDollars): Get a $5 sign-up bonus and multiple ways to earn.
  • Branded Surveys: Earn cash per completed survey.

Do you use Toluna Influencers? If you do, tell us about your experience in the comments.

Toluna Influencers Review 2021


Toluna Influencers is one of the best survey sites to make extra cash. This Toluna review covers its rewards, signup bonus, how to make money, pros and cons, and whether it is safe.

Toluna Review 2021: Legit Survey Site or Scam?
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Enoch Omololu

Enoch Omololu is a personal finance expert and a veterinarian. He has a master’s degree in Finance and Investment Management from the University of Aberdeen Business School (Scotland) and has completed several courses and certificates in finance, including the Canadian Securities Course. He also has an MSc. in Agricultural Economics from the University of Manitoba and a Doctor of Veterinary Medicine degree from the University of Ibadan. Enoch has a passion for helping others win with their personal finances and has been writing about money matters for over a decade. His writing has been featured or quoted in The Globe and Mail, Winnipeg Free Press, Wealthsimple, Financial Post, Toronto Star, Credit Canada, MSN Money, National Post, CIBC, and many other personal finance publications.

His top investment tools include Wealthsimple and Questrade. He earns cash back on purchases using KOHO, monitors his credit score for free using Borrowell, and earns interest on savings through EQ Bank.

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