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Toluna Review 2024: Legit Survey Site or Scam?


Fact Checked

If your favourite pastime is taking paid surveys for extra cash, you should definitely take a look at Toluna Influencers.

Similar to platforms like Swagbucks, Branded Surveys and Survey Junkie, Toluna pays you for completing simple tasks such as answering surveys, playing games, and joining contests. 

This comprehensive Toluna Influencers review covers how you can make money using the site, how much you can potentially earn, and how you can join this platform.

Toluna Influencers Summary

Toluna Influencers
  • Ease of Use
  • Ways to Earn
  • Customer Support
  • Payment Threshold
  • Redemption Options


Toluna Influencers is a platform that lets you make money by answering surveys, playing games, and inviting friends. Once you earn enough points, you can redeem your rewards as gift cards or PayPal cash. Managed by Toluna Group, a company founded in 2000, this online community currently has over 40 million users in 70 countries worldwide. Its surveys influence some of the biggest brands, including Amazon, Coca-Cola, Expedia, CBS, Fiat, Kellogs, L’OREAL, and many others.


  • Various ways to earn
  • Multiple cash-out methods
  • Steady flow of surveys


  • Random account suspension
  • Slow customer service

Best Paying Survey Sites

Survey Junkie


Branded Surveys

Branded Surveys


Swagbucks logo

Earn free points on sign up

Earn free points on sign up

$5 sign up bonus

Get paid to complete short surveys

Get paid to answer short surveys

Get paid to complete surveys, watch videos, and play games

Redeem points starting at $10 for gift cards and PayPal cash

Redeem earnings starting at $10 for PayPal cash and gift cards

Cash-out starting at $3 using PayPal or gift cards

How To Make Money With Toluna

There are various ways to make money on Toluna, in addition to taking surveys. Below are the different tasks you can complete:

1. Toluna Surveys

Toluna Surveys

Toluna sends out thousands of surveys to members every day. These surveys can take anywhere from 15-20 minutes to complete and vary depending on the study.

Surveys cover a variety of topics and may target specific demographics. New survey opportunities are sent to you by email, and you can also access them on your Toluna dashboard.

The surveys are also broken down into categories, e.g. lifestyle and new products. This way, you know what to expect before starting a survey.

Each survey pays between 15 and 50,000 points.

2. Toluna Profile Surveys

Toluna Profile Surveys

Profile surveys help Toluna to send you surveys that you are more likely to qualify for. Each profile survey you complete pays 100 points.

It is important that you complete your profile in detail so you can qualify for more surveys.

Profile surveys are generally shorter than the regular surveys you get from their partner brands.

3. Playing Games

Toluna Games

There is a Games Centre where you can play various games and earn points.

4. Inviting Friends

When you invite friends, and they become Toluna members through your referral link, you earn points.

This refer-a-friend program pays 500 points per eligible referral. Points appear in your account when your referral verifies their email and becomes active.

5. Polls and Community Engagement

Members can create a poll to ask questions of the community. You can also start a new forum or topic and discuss a subject matter with other members.

There are opportunities to create a ‘Battle’ or ‘Thumb it’ so members can vote on an image or video.

Sponsored polls consist of one question and pay you 15 points for participating. You can earn 1,000 points for each piece of content you create on Toluna, including polls, topics, videos, and more.

6. Contests

Toluna offers various contests and sweepstakes where you can win free points. You can also create your own contests that members can participate in and earn 5,000 points.

How To Join Toluna Influencers

Toluna is a free platform, and there is no fee to become a member. To get started, sign up here (500 bonus points).

You receive 500 free welcome points as a new member and can start taking surveys immediately.

Toluna is available to residents of Canada, the United States, and many other countries. To become a member, you need to be at least 13 years old.

What Are Toluna Points Worth?

As mentioned earlier, a Toluna survey will pay you anywhere from 15-50,000 points each. So, how much are the points worth in real dollars?

It depends on how you redeem your points. The redemption options available include:

Popular gift cards: Including Starbucks, Amazon, Boston Pizza, iTunes, Best Buy, Gap, Cineplex, Walmart, and more. Gift card redemptions start at $10 in exchange for 30,000 Toluna points. A $25 gift card is equivalent to 75,000 points.

PayPal: You can redeem cash via PayPal starting at $20 for 65,000 points in Canada. In the U.S., PayPal cash payments start at $30 for 95,000 points.

Points are valid for 12 months, and if you do not redeem them within this time frame, they expire and are deleted from your account after a year from when you earned the points.

Is Toluna Safe?

Toluna Group is a well-known legitimate market research company. Its USA headquarters is located at 21 River Road, Ste 2000, Wilton, CT 06897-4153.

As of this update in December 2022, it had an A+ rating on the Better Business Bureau (BBB).

On Trustpilot, independent users of the platform rate Toluna at 3/5 based on more than 4,100 reviews.

Lastly, they have a privacy policy page that details how the company uses and protect your personal information.

Pros and Cons of Toluna

Similar to other surveys for money, Toluna has its benefits and downsides.

Pros of Toluna

  • They offer multiple ways to earn on the platform
  • You can cash out using various payment methods, including PayPal, Amazon gift cards, iTunes gift cards, Walmart gift cards, etc.
  • Registration is fast and easy and comes with 500 bonus points
  • The company is well-rated on the BBB and Trustpilot
  • They offer fun and interesting surveys
  • There are lots of surveys, and the points add up

Cons of Toluna

  • Some users complain about slow customer service
  • Points redemption value is not so great at 1,500 points per $1
  • Members are sometimes suspended without warning
  • Rewards processing may take some time to be completed

Is Toluna Worth Your Time?

Toluna Influencers won’t make you rich, and this goes for all surveys.

To maximize your earnings from paid surveys, it’s best to sign up for several of them and then stick with only those that pay you.

In addition to Toluna, here are some other legit survey sites we have reviewed:

  • Swagbucks: Get a $5 welcome bonus. You can redeem your earnings starting at $3. They offer multiple ways to earn.
  • Survey Junkie: Get many paid surveys daily.
  • Branded Surveys: Earn cash per completed survey.

Top Make Money Offers this month

Easily earn rewards and gift cards on this membership rewards site

Top-rated market research company that pays you to complete other simple tasks.

Earn points for completed surveys and redeem them for PayPal cash and gift cards.

Founded in 2007 with more than 15 million members.

Get to influence which products make it to the market.

Get a $30 bonus on the best cash back website for online shopping

$30 cash bonus after your initial online purchase of $30+.

Get access to 750+ popular retailers and up to 35% discounts.

Cash back is automatically tracked and credited to your account.

Start with a free $5 on the most popular get paid to site

Get paid to answer surveys and complete other simple tasks.

Redeem earnings for gift cards and cash rewards.

$5 bonus when you complete the initial short profile questionnaires.


Gravatar for Enoch Omololu, MSc (Econ)
Enoch Omololu, MSc (Econ)

Enoch Omololu, personal finance expert, author, and founder of Savvy New Canadians, has written about money matters for over 10 years. Enoch has an MSc (Econ) degree in Finance and Investment Management from the University of Aberdeen Business School and has completed the Canadian Securities Course. His expertise has been highlighted in major publications like Forbes, Globe and Mail, Business Insider, CBC News, Toronto Star, Financial Post, CTV News, TD Direct Investing, Canadian Securities Exchange, and many others. Enoch is passionate about helping others win with their finances and recently created a practical investing course for beginners. You can read his full author bio.

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