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NielsenIQ Homescan Review 2023: Earn Rewards When You Shop

The NielsenIQ Homescan Consumer Panel is one way for Canadian shoppers to earn rewards for purchases they make while participating in market research and influencing which products make it to the store.

Earning rewards via cash back and rebates is fun, especially if you are being rewarded for purchases you make anyway.

In addition to getting cash back, another way to get rewarded for shopping is by participating in survey panels and contributing to the market data they use for their research.

My wife signed up for NielsenIQ Homescan a while back and was accepted, and this review is based on her opinion of the program.

What is Nielsen Homescan Canada?

NielsenIQ Homescan Canada has been around for a while, and its parent company “Nielsen” is regarded as one of the leading market research companies in the world. In the U.S., a similar program managed by Nielsen and IRi is referred to as the National Consumer Panel (NCP).

What market research panels like NielsenIQ do is recruit panellists (you) who provide them with valuable information and shopping data.

This data is aggregated and analyzed to provide answers on consumer spending behaviour that brands, retailers, and marketers use to decide on what products they bring to market.

NielsenIQ currently tracks consumer behaviour for over 250,000 households in 25 countries. Members of their panel are rewarded for the time they spend providing this data. The company has been around for over 90 years.

NeilsenIQ Homescan home page

How To Join NielsenIQ Homescan Panel and Earn Points

To become a member of the NielsenIQ Homescan Consumer Panel and start earning rewards, you will need to:

1. Visit NielsenIQ Homescan Canada here and complete the online form. They place you on a list and contact you directly when you can get started. The time it takes to hear back from them varies. For those residing in the U.S., you can join the National Consumer Panel.

2. Once you are selected, you will receive a mobile app or handheld scanner, which you use to scan the barcodes on products you buy every week. You also receive a starting bonus of 1,000 points.

3. After scanning, the scanner automatically transmits the data collected to NielsenIQ Homescan. You can also transmit manually. You will see a success message once your transmission is complete.

4. You receive reward points for each weekly transmission.

Other Ways To Earn With NielsenIQ Homescan

In addition to earning points for scanning the barcodes of items you buy weekly, you can also earn additional points for participating in surveys and other special studies. The more (and the longer) you participate, the more points you earn, plus annual bonuses.

Monthly Cash Incentive: When my wife joined, she was offered a cash incentive of a $15 Visa Prepaid Card every month for one year, which is an extra $180 in addition to the regular points. I am unsure if this offer is always the same for all new participants.

How To Redeem Your NielsenIQ Homescan Rewards

To redeem your accumulated points, you need to visit the “Rewards” section of their website to view the Homescan Gift catalogue.

Points are redeemable for merchandise, including gift cards (iTunes, Cineplex, Indigo), outdoor gear, kitchen appliances, electronics, jewellery, and more. After ordering your gift, it should arrive within 4-6 weeks.

The monthly cash incentive (if applicable) is sent through postal mail every month.

Is NielsenIQ Homescan Panel Legit?

A question I always ask myself regarding online surveys and other side gigs is: “Is this a scam?”

Based on first-hand experience (via my wife), NielsenIQ Homescan is not a scam.

You do earn rewards and can definitely redeem them once you reach the threshold for your preferred gift item.

Is NielsenIQ Homescan Worth Your Time?

It depends on what your “free” time is worth and if you enjoy scanning your purchases and building rewards over time.

What can you expect in rewards?

For example, for a starting panellist in Canada, each weekly transmission gets you 150 points (plus the initial 1,000 bonus points). There are anniversary points of 1,500 or 5,000 points in your 5th year and 10,000 points when you reach your 10th anniversary.

Additionally, if you are dedicated to your scanning, they reward you with bonus points of up to 3,000 per year. And there are points for completing surveys.

On redemption, 1,000 points are worth roughly $1.25 to $1.50. That’s not a lot of money. For my wife, who received a $15 gift card every month, the rewards are better… for about an hour of her time every month.

Is the program worth your time? Again, it depends. It does not take too much of your time per week. At the end of the day, it will depend on what time you have to spare and if you enjoy participating in this type of market research.

NielsenIQ Homescan Review: Conclusion

NielsenIQ Homescan Canada is one of many market research panels out there. Other paid survey sites you can use to earn some passive income include:

Best Survey Sites

Best overall

Survey Junkie: Offers daily surveys, and you can cash out starting at $10.

Flexible Platform

Swagbucks: Get paid to answer surveys, play games, watch video ads, and more.

Good minimum Pay

Pinecone Research: Pays $3 to $5 per survey. Available in Canada and the U.S.

Short Surveys

Branded Surveys: Start with free points and offers lots of online paid surveys.

great for Rewards

Ipsos i-Say: Operated by a global market research company, Ipsos.

Multiple Countries

PrizeRebel: Available in multiple countries. Get paid with gift cards and PayPal cash.

Versatile Platform

Daily Rewards: Pays members to complete surveys, watch videos, and shop online.

In addition to surveys, you should also check out these awesome cash back apps  – KOHO and Caddle – whenever you go shopping.

If you want to join the NielsenIQ Homescan Panel, Click here.

NielsenIQ Homescan Canada
  • Rewards
  • Ways To Earn
  • Redemption Options
  • Overall Benefits


Nielsen currently tracks consumer behaviour for over 250,000 households in 25 countries. Members of their panel are rewarded for the time they spend to provide this data. Start earning today!


  • Free market research panel
  • Earn points for gift cards
  • Legit company


  • Takes commitment to scan weekly
  • Limited ways to earn

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Gravatar for Enoch Omololu, MSc (Econ)
Enoch Omololu, MSc (Econ)

Enoch Omololu is a personal finance expert and a veterinarian. He has a master’s degree in Finance and Investment Management from the University of Aberdeen Business School (Scotland) and has completed several courses and certificates in finance, including the Canadian Securities Course. He also has an MSc. in Agricultural Economics from the University of Manitoba and a Doctor of Veterinary Medicine degree from the University of Ibadan. Enoch is passionate about helping others win with their finances and has been writing about money matters for over a decade. He has been featured or quoted in The Globe and Mail, Winnipeg Free Press, Wealthsimple, CBC News, Financial Post, Toronto Star, CTV News, Canadian Securities Exchange, Credit Canada, National Post, and many other personal finance publications. You can learn more about him on the About Page.

His top investment tools include Wealthsimple and Questrade. He earns cash back on purchases using KOHO, monitors his credit score for free using Borrowell, and earns interest on savings through EQ Bank.

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