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Neo Financial vs. Wealthsimple 2023

Neo Financial and Wealthsimple are two popular financial technology companies in Canada.

Neither one is a bank, but they both provide financial products that mirror traditional savings and spending accounts, among other services.

Wealthsimple is my top choice for low-fee wealth management services, and its commission-free brokerage is worth checking out.

If you are in the market for a high-interest-rate savings account, Neo Money offers some of the best savings rates at the moment. Its cash back credit card also stands out.

This Neo vs. Wealthsimple comparison summarizes their services, fees to watch out for, pros, cons, and everything else you need to make an informed choice.

What is Neo Financial?

Neo Financial was founded in 2019 and is backed by well-known investors, including Altos Ventures, Greenoaks Capital, Breyer Capital, Golden Ventures, Maple VC, and Inovia Capital.

It offers a variety of financial products, including the following:

  • An account for saving and spending (Neo Money)
  • Credit cards (Neo Card)
  • Investments (Neo Invest)

Learn more about the company in this detailed Neo Financial review.

What is Wealthsimple?

Wealthsimple is Canada’s largest robo-advisor. The company is backed by some of the largest financial institutions in the world, including Power Financial Group and Allianz X.

As per its website, Wealthsimple has over 1.5 million clients across its product lines and $15 billion in assets under management.

Wealthsimple’s financial products and services include:

  • A robo-advisor platform (Wealthsimple Invest)
  • Brokerage platform (Wealthsimple Trade)
  • Tax return software (Wealthsimple Tax)
  • Money transfer app (Wealthsimple Cash)
  • Savings account (Wealthsimple Save)

Neo Financial vs Wealthsimple

While Neo Financial and Wealthsimple offer some similar services, they are vastly different in many areas.

This guide will highlight what each company offers and which one may be a better option depending on what your needs are.

Neo Financial vs. Wealthsimple: Savings

Neo Financial offers a deposit account that is referred to as Neo Money.

Neo Money pays a 2.25% interest rate on your balance and has some features you’d normally find in a chequing account:

  • Unlimited free bill payments
  • Unlimited free Interac e-Transfers

You can deposit your paycheque into your Neo Money account, and it has no monthly fees.

The savings account at Wealthsimple is referred to as Wealthsimple Save.

This account pays a 1.50% interest rate.

Verdict: Neo Money offers better value for your savings, and it can help you save on fees with free Interac e-Transfers.

Neo Financial vs. Wealthsimple: Credit Cards

Neo Financial offers two credit cards:

The Neo Mastercard is one of the best no-annual-fee cash back credit cards in Canada.

Cardholders earn an average of 5% unlimited cash back at thousands of Neo partner stores and retailers. For purchases at non-partners, you earn a 0.50% minimum cash back, subject to maximum spending of $5,000 each month.

Neo Mastercard (Standard)

Rewards: Average of 5% cash back at 10,000+ partners and a minimum of 0.50% cash back across all purchases

Welcome offer: Get 15% cash back on your first purchases, plus a $25 welcome cash bonus.

Interest rates: 19.99% – 26.99% on purchases; 22.99% – 28.99% for cash advances.

Annual fee: $0

The Neo Secured Card has no annual fees, and you can be approved for it with any credit score.

Unlike traditional secured credit cards, this card also earns cash back rewards, and its minimum security deposit is just $50.

Neo Secured Mastercard

Rewards: Earn up to 5% real cash back on purchases.

Welcome offer: 15% cashback on your first purchases, plus a $25 welcome bonus.

Interest rates: 19.99% – 26.99% for purchases.

Annual fee: $0

Credit limit: Starts at $50.

Credit score required: Poor or bad credit score.

Wealthsimple does not have a credit card; however, its prepaid Visa card can be used to make payments wherever Visa is accepted.

The Wealthsimple Cash Card works alongside its Cash App, which is a free peer-to-peer money transfer platform.

The Cash Card has no annual fees and pays 1% cash back on all purchases.

Wealthsimple Cash Card

wealthsimple logo

$1 sign up bonus

1% cash back on all purchases

Free money transfer app

Access to virtual and physical card

Verdict: Neo Financial = Wealthsimple. The Neo Card is a credit card that pays above-average cash back rewards. If you need a prepaid card that does not impact your credit score and also offers rewards, the Wealthsimple Cash Card is one of the top options in Canada.

Neo Financial vs. Wealthsimple: Investments

Wealthsimple provides investment services for those who want professional assistance and those who are comfortable managing their own portfolios.

Wealthsimple Invest:

This service involves investing your money in low-cost ETFs according to your risk tolerance and investment objectives.

You can open various accounts- personal and business non-registered investment accounts, TFSA, RRSP, RESP, RRIF, and more.

There is a 0.40% to 0.50% management fee, plus the Management Expense Ratio (MER) charged by the ETF providers.

Wealthsimple Invest

WS logo

Professionally managed ETF portfolios

Multiple account types

Auto rebalancing and div reinvesting

Get a $25 bonus with a $500 deposit

Wealthsimple Trade:

This self-directed brokerage platform allows you to buy stocks and ETFs commission-free.

Compared to big bank brokerages like TD Direct Investing and RBC Direct Investing, you save up to $9.99 per trade.

Wealthsimple Trade

wealthsimple logo

Trade stocks and ETFs for free

Great trading platform for beginners

$25 cash bonus when you deposit $200+

Transfer fees waived up to $150

Wealthsimple Crypto:

Canadians who are interested in alternative investment assets like cryptocurrency can use Wealthsimple Crypto to buy and sell 40+ coins.

The trading fee is 1.5% to 2%.

Wealthsimple Crypto

wealthsimple logo

Trade several cryptocurrencies

Excellent trading platform

1.5% to 2% trading fee

Get a $25 bonus when you deposit $200+

Neo Financial recently launched Neo Invest, a robo-advisor service offered in partnership with OneVest.

Like Wealthsimple Invest, you complete an investment questionnaire, and a portfolio manager will invest your funds accordingly using ETFs.

Neo Invest accounts include personal non-registered, TFSA, and RRSP accounts. The management fee is 0.75% plus inbuilt ETF fees.

Verdict: Wealthsimple is the better choice for investments with options for both self-managed and professionally managed portfolios. Its robo-advisor management fee is also lower.

Neo Financial vs. Wealthsimple: Fees

For Neo Financial:

  • Neo Invest: 0.75% management fee
  • Neo Card: 2.5% FX fee; $2.50 supplementary paper statement; $10 secondary authorized user: $29 rush replacement card; $5 per sales slip copy.

For Wealthsimple:

Wealthsimple Invest0.40% – 0.50%
Wealthsimple FX fee0.20%
Wealthsimple Trade commissions$0
Wealthsimple Trade FX fees1.50%
Paper account statement (WT)$20 (electronic statements are free)
Broker-assisted phone trade (WT)$45

Pros and Cons of Neo Financial


  • High-interest rates on savings
  • Competitive cash back rewards for credit cards
  • Innovative secured credit card
  • Multiple financial products


  • Neo Money is not available in Quebec
  • No in-person branch support

Pros and Cons Wealthsimple

The benefits of Wealthsimple include:

  • Access to professionally managed portfolios at a low cost
  • Trade stocks and ETFs without paying commissions
  • Access to high-interest savings accounts
  • Trade cryptocurrency on a regulated platform
  • Versatile web and mobile platforms
  • Multiple accounts and investment options
  • Free portfolio review and access to financial advice
  • Covers transfer fees when you move your accounts to Wealthsimple
  • No minimum investment amounts


  • Wealthsimple does not fully replace your bank
  • Does not offer credit or personal loan accounts
  • Wealthsimple Trade and Crypto do not offer advanced trading tools

Neo vs. Wealthsimple: Which Should You Choose?

While Neo Financial and Wealthsimple overlap in their service offerings, there are significant differences you should note when making your choice.

For investing, Wealthsimple is my top choice. You can buy stocks, ETFs, and crypto directly or have an expert invest on your behalf.

For savings, Neo Money offers a better savings rate (2.25% vs. 1.50%). It can also be used to send and receive money and includes free Interac e-Transfer.

For credit cards, the Neo Card pays competitive rewards of up to 5% cash back, and you don’t need to pay an annual fee. That said, the Cash Card is a great alternative with 1% cash back on all purchases.

As you can see, both platforms have their pros and cons.


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Gravatar for Enoch Omololu, MSc (Econ)
Enoch Omololu, MSc (Econ)

Enoch Omololu is a personal finance expert and a veterinarian. He has a master’s degree in Finance and Investment Management from the University of Aberdeen Business School (Scotland) and has completed several courses and certificates in finance, including the Canadian Securities Course. He also has an MSc. in Agricultural Economics from the University of Manitoba and a Doctor of Veterinary Medicine degree from the University of Ibadan. Enoch is passionate about helping others win with their finances and has been writing about money matters for over a decade. He has been featured or quoted in The Globe and Mail, Winnipeg Free Press, Wealthsimple, CBC News, Financial Post, Toronto Star, CTV News, Canadian Securities Exchange, Credit Canada, National Post, and many other personal finance publications. You can learn more about him on the About Page.

His top investment tools include Wealthsimple and Questrade. He earns cash back on purchases using KOHO, monitors his credit score for free using Borrowell, and earns interest on savings through EQ Bank.

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  • Earn up to 225x more than other banks!
  • Get 2.25% interest rate* on every dollar.
  • No monthly fees and unlimited free transactions ($5 bonus).
Interest is calculated daily on the total closing balance and paid monthly. Rates are per annum and subject to change without notice.
  • Earn up to 225x more than other banks!
  • Get 2.25% interest rate* on every dollar.
  • No monthly fees & unlimited transactions.
Interest is calculated daily on the total closing balance and paid monthly. Rates are per annum and subject to change without notice.