22 Important Investing Terms Everyone Should Know

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by Enoch Omololu


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On this blog, I encourage you to understand how the world works and to take control of your financial destiny.

If you want to become a Do-It-Yourself (DIY) investor, you should understand all these investing terms and more!

Mutual Fund

This is a collection of investment assets such as stocks, bonds, commodities, other securities, and funds that are managed by a professional manager or investment company.

A mutual fund typically focuses on a specific investment type and pools together money from a large group of investors. A mutual fund is an easy way for an individual investor to buy into diversified portfolios and get access to professional management.

Management and administrative fees are usually levied on your holdings in a mutual fund.

Related: Mutual Fund Basics Explained

Index Fund

This is a type of mutual fund that is designed to match or track a prominent market index such as the Standard and Poor’s 500 index (S&P 500) or the Dow Jones Industrial Average (DJIA).

An index fund is set up not to beat the market index but instead to replicate its performance. The advantages of an index fund include ease of management, lower portfolio turnover, and less operating costs. Management fees are also much less.

Investors in index funds expect to generate close to market returns which are often more than most investors make year in and year out.

Related: Index Fund Options for Beginners


This refers to a share in the ownership of a company. When you own stock in a company, it means that you are one of its shareholders and have a claim to the company’s dividends and voting rights.

You can also make money from price appreciation by selling your stocks (shares) when the price per unit goes up.


Bonds are a debt security. Examples include municipal bonds, corporate bonds, savings bonds, and Treasury bills.

When you buy a bond, you are essentially lending money to the borrower (bond issuer) with the hopes of generating income from interest payments (coupon) during the life of the bond and getting the principal (face value of the bond) back at the maturity date.

The farther away from the maturity date, the higher the rate of interest a bond will pay.

Related: How Bonds Work

Exchange-Traded Funds (ETFs)

This is similar to an index fund, however, ETFs trade like stocks on a stock exchange. This means that they can experience price changes and can be bought and sold throughout the day just like stocks.

The advantages of trading in ETFs include flexibility in buying and selling, lower management fees, and opportunities for diversification.

You can purchase an ETF directly using a discount brokerage account such as Wealthsimple Trade and Questrade.

Here’s all you need to know about ETFs.

Simple Interest

Simple interest is the interest calculated on a principal amount and does not include interests on any interest already earned.

For example, 10% annual simple interest on $1000 (10% x 1000) is $100 for year 1 and remains $100 for year 2. The $100 interest earned in year 1 is not taken into consideration when computing the simple interest for year 2 and so on.

Compound Interest

Compound interest is calculated on the initial amount (principal) and also on the accumulated interest earned to date.

For example, if you make a $1000 investment that earns 10% returns per year. For the first year, interest (simple) is $100 (1.e. 10% x $1000). Assuming returns are re-invested, for the second year, returns (interest) earned will be $110 (i.e. 10% x $1100) and so on.

The rate of growth is now much higher than with simple interest.

Legend has it that Albert Einstein once referred to compound interest as the most powerful force in the universe. It can significantly multiply your investments over time and can do the same with debt.

Compound interest is an investment miracle and is one of the main strategies for building wealth.

Time Value of Money

The time value of money infers that money on hand today is worth more than that same amount of money in the future.

This is based on the premise that money on hand today can be put to work to earn interest and as such will be worth more than the initial value at some point in the future.

So, $10 today is worth more than $10 in a year’s time. This is why some people say “Time is money.”

Bear Market

This is a market condition where securities prices are falling because sellers (bears) have overwhelmed buyers (bulls) and the market outlook is pessimistic (bearish).

Bull Market

This is a market condition where securities prices are rising because buyers (bulls) have overwhelmed sellers (bears) and the market outlook is optimistic (bullish).

22 Important Investing Terms Everyone Should Know

Long Position

This is when an investor buys a stock or security and holds it with the hope that the price will rise.

Short Selling

The is a trading technique in which a trader sells a stock/security that they have borrowed through their broker with the expectation that the stock’s price will decline and they can then buy the stocks back at a lower price, return the stocks to the lender and keep the difference as profit.

It is a very risky technique and not for the faint of heart.


This is a risk management technique in which you spread your investments over different asset classes (stocks, bonds, commodities, real estate, currencies) so as to reduce the exposure you have to any single asset and reduce the risk of your entire portfolio.

Diversification may help to prevent total loss if the market experiences an upheaval.

Asset Allocation

This is a strategy utilized in portfolio diversification in which an investor spreads out their investments over a variety of asset classes.

The proportion of funds invested in each asset class is reflective of the risk appetite/tolerance, goals, and time frame for investing set by the investor.

Risk Tolerance

Risk tolerance is the level of financial risk or uncertainty an investor is willing to take. Risk tolerance may be influenced by an investor’s background, age, investment horizon, financial capacity, investing knowledge, and many other factors.

On the scale of risk tolerance, an investor may be very risk-averse or they may be risk-loving. A risk-averse investor prefers a conservative investing approach with limited risk and return.

You can assess your risk tolerance here by completing a risk profile questionnaire like this one by Vanguard Canada.

Financial Risk

Financial risk refers to the uncertainty of returns and the potential for financial loss. Every investment carries a level of risk, but some investments are riskier than others.

Risk-Return Tradeoff

In investing, there is a relationship between risk and return. The higher the risk, the greater the potential for higher returns or larger losses. The lower the risk, the greater the probability of lower returns or smaller losses (comparatively).

Market Volatility

Market volatility is the rate of change in the price of a stock or security. Stock prices normally move up and down.

Volatility is high when the price changes rapidly over a short period of time.


Is the ability to convert an asset into cash quickly enough without suffering slippage or loss in value. Liquidity is usually dependent on the availability of ready market participants to fill the other side of the transaction.

Dollar-Cost Averaging

Investing a fixed amount of money at regular intervals over a period of time regardless of the share price. This is a smart investing strategy as it avoids trying to pick tops and bottoms in the markets.

Expense Ratios

Expense ratio refers to the annual fees paid for the professional management of your money. It usually includes management fees, administrative fees, and other fees.

High expense ratios can cut deep into the overall returns investors make on their investments. Minimizing the costs of investment over the course of your investing life can mean the difference between average and above-average returns.


Dividend refers to money paid out by a company to its shareholders from its profits.

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22 Investment Terms You Should Know. Do you want to succeed in the financial and stock markets as a beginner? You should know these investment terms! Start investing like a pro today. #investing #stockmarketforbeginners #knowledge #makemoney #personalfinance
22 Important Investing Terms Everyone Should Know

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Enoch Omololu

Enoch Omololu is a personal finance expert and a veterinarian. He has a master’s degree in Finance and Investment Management from the University of Aberdeen Business School (Scotland) and has completed several courses and certificates in finance, including the Canadian Securities Course. He also has an MSc. in Agricultural Economics from the University of Manitoba and a Doctor of Veterinary Medicine degree from the University of Ibadan. Enoch has a passion for helping others win with their personal finances and has been writing about money matters for over a decade. He has been featured or quoted in The Globe and Mail, Winnipeg Free Press, Wealthsimple, Financial Post, Toronto Star, CTV News, Canadian Securities Exchange, Credit Canada, National Post, CIBC, and many other personal finance publications.

His top investment tools include Wealthsimple and Questrade. He earns cash back on purchases using KOHO, monitors his credit score for free using Borrowell, and earns interest on savings through EQ Bank.

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