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Instacart Shopper Review 2023: How To Make Money With Instacart

Looking for a side hustle you can do to make extra cash in your spare time in Canada or the United States? Consider becoming an Instacart shopper or driver.

Not everyone wants to or has the time to walk into a grocery store and shop for groceries and other household items, and this is where Instacart comes into play.

They connect customers with shoppers and drivers who help them with shopping and deliver fresh groceries right to their door in as little as one hour.

Today’s gig worker has many options for making money on their own schedule.

From work at home jobs like driving for Lyft/Uber to walking dogs and delivering food (Instacart, Postmates, DoorDash, Inabuggy, SkipTheDishes, and GrubHub), you can definitely make a living as your own boss.

This Instacart Shopper review covers what you need to know about becoming a shopper or driver, how to make money and the pros and cons of working with Instacart.

What is Instacart?

Instacart is a grocery delivery service that offers busy people a hassle-free way to complete their grocery shopping without needing to step into a store.

Using the Instacart app (available on Android and iOS), a customer can simply select their city, add grocery items to their shopping cart, and add their preferred delivery time and checkout.

An Instacart shopper/driver receives the order, picks up the required items in-store, and drops them off at the customer’s door for a fee.

Instacart is available in over 5,000 cities in the U.S. and Canada.

Some of their popular Canadian markets are in Ontario, British Columbia, Alberta, Nova Scotia, Manitoba, New Brunswick, Newfoundland and Labrador, Nova Scotia, Saskatchewan, and PEI.

In the U.S., they are present in 40 states.

Customers who do not have a membership subscription pay a delivery fee of $3.99 for orders over $35 and $5.99 on orders below $35.

For those with the Instacart Express membership, the annual subscription fee is $99, including free delivery for all orders over $35.

Food Delivery Jobs You Can Start Right Away:

DoorDash Driver: Drive and deliver food orders in your area with DoorDash and start making money today. DoorDash is available in Canada, the U.S., and Australia.

Instacart Shopper Review

How Can You Make Money With Instacart?

If you are reading this Instacart review because you are looking to make income on the side, here are the two available gigs they offer:

1. Full-Service Shopper: As an independent contractor, you shop for groceries and other household items and use your car to deliver them to the customer. You are responsible for your own taxes.

2. In-Store Shopper: As a part-time employee, you receive orders through the app and proceed to shop and bag the groceries in the store.

You can also make money when you refer friends to Instacart using your Instacart referral code. Note that to qualify for the bonus (often up to $1,000), your referral must complete a certain number of trips within their first 30 days.

How To Become An Instacart Shopper

The process of joining Instacart is easy.

Simply open an account at and enter your name, email, phone number, and other details.

If you are applying to become a full-service shopper, you will need to provide a copy of your driver’s license. In-store shopper applicants can expect to receive an invite via email for an in-person onboarding session with options to choose a date and time that works for them.

Instacart conducts a background check, and once you are approved, you can enter your availability on the app and start earning.

The basic eligibility requirements are that you must:

  • Be at least 18 years of age
  • Be eligible to work in Canada or the United States
  • Have a recent smartphone
  • Be able to lift between 30-40 lbs (12-20 kg)
  • Have a vehicle in good condition (Instacart drivers)

How Much Money Do Instacart Shoppers Make?

Instacart does not publish exactly how much you earn as an Instacart driver or shopper. In general, your earnings will vary based on the following factors:

  • The number of hours you work
  • The number of orders you complete and type of orders (# of items, type of items, etc.)
  • Your location

Full-time shoppers (drivers) are independent contractors and are paid a variable commission.

On the other hand, in-store shoppers are considered to be part-time employees and earn a fixed hourly pay. An in-store shopper can work up to 29 hours a week, depending on their availability.

In addition to the base pay, you also keep 100% of the tips you receive.

So, how much money can you expect to make when you work with Instacart?

Although you may have seen multiple online references showing you can earn up to $25 per hour, the real average pay rates appear to be lower.

Based on shopper reviews and feedback online, it appears that the average hourly pay for in-store shoppers is around $16.29 (as per Indeed), and for full-service shoppers and drivers, it is closer to $22.

Weekly payments are made out using direct deposit or check.

Pros and Cons of Being An Instacart Shopper

The reviews about working for Instacart are mixed.


  • Work on your own schedule and get paid to deliver groceries
  • Easy-to-use app
  • Pays weekly
  • Good customer service support
  • Keep the tips
  • Some workplace benefits


  • Some customers are difficult
  • Driver expenses eat into earnings
  • Work may be limited in your area
  • Pay appears to be random – sometimes high and, at times, ridiculously low
  • It may be difficult to find free parking
  • Timed orders can be stressful

Is Instacart Worth Your While?

As with any other side hustle, whether or not it is worthwhile depends on how else you can monetize your time.

As a part-time gig, Instacart personal shoppers and drivers can make money working on their own schedules.

Super-users of the app note that you can significantly increase your earnings by delivering your orders on time, making your customers happy, and racking up positive customer ratings.

Shopping for Instacart is only one of many ways to make money working as your own boss. For other money-making ideas, check out this list of other food delivery jobs you can do.

Related Posts

Have you driven for Instacart? Tell us about your experience in the comments!

Here's how to make money on the side working as an Instacart Shopper. See how you can deliver groceries during your free time for extra cash. #workfromhome #makemoneyfromhome #sidehustle #sidegig #earnextracash
Instacart Shopper Review: How To Make Money With Instacart


Looking for a side hustle you can do to make extra cash in your spare time in Canada or the United States? This Instacart Shopper review covers what you need to know about becoming a shopper or driver, how to make money, and the pros and cons of working with Instacart.

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Gravatar for Enoch Omololu, MSc (Econ)
Enoch Omololu, MSc (Econ)

Enoch Omololu is a personal finance expert and a veterinarian. He has a master’s degree in Finance and Investment Management from the University of Aberdeen Business School (Scotland) and has completed several courses and certificates in finance, including the Canadian Securities Course. He also has an MSc. in Agricultural Economics from the University of Manitoba and a Doctor of Veterinary Medicine degree from the University of Ibadan. Enoch is passionate about helping others win with their finances and has been writing about money matters for over a decade. He has been featured or quoted in The Globe and Mail, Winnipeg Free Press, Wealthsimple, CBC News, Financial Post, Toronto Star, CTV News, Canadian Securities Exchange, Credit Canada, National Post, and many other personal finance publications. You can learn more about him on the About Page.

His top investment tools include Wealthsimple and Questrade. He earns cash back on purchases using KOHO, monitors his credit score for free using Borrowell, and earns interest on savings through EQ Bank.

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