**The Cineplex SCENE program is undergoing some updates that will become applicable starting on April 17, 2019. See below for more details.**
If you regularly go to watch the movies at Cineplex, Canada’s most popular destination for movie-goers, you may as well enjoy your pastime at the lowest cost possible.
Cineplex Entertainment is the largest cinema chain in Canada and operates about 162 theatres across Canada under brands including Cineplex Cinemas, Cineplex Odeon, Silver City, Scotiabank Theatres, Cineplex VIP Cinemas, etc.
Other popular Canadian movie theatre chains include Landmark Cinemas, Imagine Cinemas and Cinémas Guzzo.
The SCENE Card Loyalty program
The SCENE Card loyalty program is a rewards program offered through a partnership between Cineplex and Scotiabank.
When you sign up for the SCENE card, you start earning points every time you purchase a movie ticket, food, and drinks at any Cineplex theatre. You also earn points when you dine at restaurants that are referred to as “dining partners” with the SCENE program.
Becoming a SCENE Member
To join the SCENE loyalty program, go to www.scene.ca/enrollment and register. You will be requested to input your details including name, address, email, date of birth, phone numbers, etc.
You will have the option to choose if you want to receive a plastic SCENE card in the mail. They also have the phone app which you can download to use on your iOS or Android smartphone.
Following registration, you get an offer to earn 250 activation bonus SCENE points if your first transaction using your SCENE card takes place within 90 days of joining the program.
Earning and Using SCENE Points
You get 100 points every time you purchase a general admission movie ticket, 150 points when you buy a premium movie ticket, and 200 points for a VIP Cinemas movie ticket.
In addition to movie tickets, you also earn 10 points for every $1 you spend at the theatre on food and drink.
Once you accumulate up to 1,000 points, you can redeem it for a free general admission ticket. 1,000 points is equivalent to $10. If you would rather redeem for premium or VIP movie tickets, you will need 1,500 or 2,000 points respectively.
Cineplex theatres are not the only places you can earn and redeem SCENE points. Their restaurant partners include Swiss Chalet, Harveys, Montana’s BBQ and Bar, Bier Market, East Side Mario’s, Kelsey’s Original Roadhouse, etc.
At these restaurant chains, you earn 1 point for every $3 spent and can redeem 1,000 points to get $10 off your in-restaurant orders. These restaurants sometimes also offer other bonus points that are time-limited.
Strategies to Maximize Your SCENE Points
Here are nine strategies to earn more SCENE points and save some money:
1. Use your SCENE card within 3 months of Activation
Following signing up for the SCENE program, you can earn 250 bonus points if you use your card to earn or redeem points within 3 months of receiving it. This is FREE 250 points that you should definitely not miss out on.
2. Use the Scotiabank SCENE VISA Credit Card
This is the fastest way to earn FREE SCENE points. With the Scotiabank SCENE visa card, you earn:
- 1 SCENE points for every $1 you spend on everyday purchases.
- 5 SCENE points for every $1 you spend at Cineplex.
- Plus 4,000 bonus points (4 FREE general admission movies) when you sign up.
- Plus the usual points you earn when you purchase movie tickets, food and drinks at Cineplex with your SCENE card.
The Scotiabank Scene Visa Card (sign-up link) is free and comes with NO ANNUAL FEES, making it a great way to accumulate SCENE rewards points and free movies.
3. Get Multiple SCENE cards for one household
If you attend the movies with a spouse or partner, you should both get your own SCENE cards in order to maximize points. While you will also earn 50 points for tickets purchased for a child under 14 years (general admission), kids over 14 years of age should get their own SCENE card so that everyone who is eligible can earn points and save some money.
4. Maximize Tuesday Discounts
Movie tickets are cheaper on Tuesdays. As a SCENE member, you get an additional 10% off already discounted movie tickets on Tuesdays. And, you still earn your usual 100 points. Therefore, you can pay less to watch movies on Tuesdays, earn and accumulate points, and then redeem your points when you go to the movies on days when the tickets are more costly.
5. Sign-Up for SCENEtourage
You can sign up as part of a group of friends or family who go to see the movies together. The group must have between 3 and 10 members. When at least 2 members of the “SCENEtourage” go to the theatre together or buy their tickets online on the same day, those members each get an additional 50 SCENE points.
Even if you only go to the movies with your spouse and children, you can take advantage of this benefit if one of your kids is over 14 years and can register for their own SCENE card.
6. Download the Carrot Rewards App
If you live in British Columbia, Newfoundland and Labarador, and Ontario, you can earn up to 125 SCENE points by downloading the Carrot Rewards App. The app sends you surveys, quizzes, and offers relating to living a healthy lifestyle.
The Carrot app is available on iOS and Android. Choose SCENE as your preferred loyalty point currency.
7. Fanxchange Purchases
If you normally purchase tickets to live sports (Football, Hockey, Basketball), concerts, or theatre events that are listed on the Fanxchange website (the US and Canada), you can earn free SCENE points. You get 1,000 points for each $100 spent plus an additional 1 point for every $1 spent (before taxes and other fees).
8. Use the Scotiabank SCENE Debit Card
You can also earn FREE SCENE points using Scotiabank’s SCENE debit card. With this debit card, you earn 1 point for every $5 spent using your card for everyday purchases plus a BONUS 5,000 points (up to 5 free movies) when you open a new account.
9. Use Your SCENE card at participating Restaurants
As mentioned earlier, SCENE has partnered with some restaurants and if you already dine at any of these places, ensure you load any offers that are available and show your SCENE card at the time of payment to get your bonus points.
April 2019 Updates
Starting on April 17, 2019, you will earn and redeem more SCENE points at the movies and for concessions. The overall value of points earned and redeemed for movies will generally stay the same under the new regime i.e. you still earn one free movie ticket after watching ten movies.
However, as you can see, with the new changes, 3D movie tickets now redeem for the same value as general admission tickets and are more value for your points.
The points earned per dollar spent on food and drinks is being halved from 10 point/$1 to 5 points per $1. However, on concession combos, the points you earn are being doubled. The number of points you need to redeem for food/drink is staying the same at 500 points for $5 off.
Other changes to note to the SCENE program:
- There will no longer be a 20 point bonus when you purchase your movie tickets online. Regular points will apply.
- The redemption rate at participating restaurants will remain the same at 1,000 points for $10 off.
- Any points you carry over past April 17, 2019, will lose some value if you plan to redeem them for movies.
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