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32 Baby Freebies in Canada 2024: Get Free Baby Stuff & Samples


Fact Checked

While it is impossible not to feel jealous that our neighbours down south have many more options for free samples, Canadians are not left behind when it comes to getting baby freebies.

Life sometimes feels overwhelming when you are an expectant mother. You need to have many things in place before your baby arrives.

With so many expenses, you may already be thinking about strategies to save money because babies are so expensive.

When we were expecting our first one, I searched the internet to find out what was available for free baby stuff in Canada.

RelatedFree Birthday Stuff in Toronto

The Best Baby Freebies for Canadians

Read on to find a list of 22 free baby samples, baby gift boxes, baby products, and coupons you can pick up before your baby is born.

In addition to these offers, you should also check out the top 10 free baby items and gear available from Mothers Lounge (located at the end of the article – preview below). When you use the promotion code “SAVVY50“, you get the items mentioned free of charge and only need to pay for shipping.

1. Huggies No Baby Unhugged

Huggies will send you a free jumbo pack of newborn diapers (32 diapers) and Huggies wipes when you register and upload a photo of your hug.

They also donate $5 to No Baby Unhugged to help participating Canadian hospitals continue to grow the program and give babies the hugs they deserve.

If your baby is already four weeks old or older, they send you coupons for Huggies products instead.

Huggies free diapers-img
Huggies free diapers

2. Similac Baby Club

When you join the Similac Club, you get up to $200 in free baby food samples, coupons, rebate cheques, and other free baby samples.

If you plan to feed your baby formula along the way, this starter pack packed full of free formula samples is great.

Join Similac Club.

similac club free baby formula-img
Similac Baby Club

3. Nestle Baby Club & Me

The Nestle Baby & me program sends you a free welcome kit worth up to $130 and may include a diaper backpack, baby lotion, Good Start baby formula food, baby bottles, and coupons.

The coupons and samples are selected based on your profile and the age of your new baby. 

Suppose you have registered through a Nestle Baby & me program, such as Thyme Maternity, Parent Life Network, or family.one, you can use the same login information.

This offer is limited to one baby per household per 10-month pregnancy cycle. Register to join.

4. London Drugs Baby Welcome Package

Sign up for the London Drugs baby welcome package and newsletter, and they will email you a promo code that you can redeem in-store for a box that contains baby wipes, Kleenex, baby oil and wash, diaper rash cream, and more. 

You can also redeem your free baby package promo code online if you shop at londondrugs.com. London Drugs’ locations are in British Columbia, Alberta, Saskatchewan, and Manitoba.

London Drugs Baby Welcome Package-img
London Drugs baby welcome pack

5. Enfamil Family Beginnings Club

Join My Family Beginnings by Enfamil A+ and receive up to $500 in free baby samples, coupons, and other baby stuff.

The package takes a while to come, so you may want to apply well ahead of when you will likely need the baby products. 

enfamil free baby samples
Enfamil Family Beginnings free baby products

6. Johnson & Johnson Bundle Box

Johnson & Johnson Pediatrics offers a themed BundleBox that includes free stuff, samples, and related tools and resources. 

This is a subscription box that you pay for monthly, so it isn’t entirely free. However, it is packed with goodies, and the value of the items in the box often exceeds the cost of the box itself.  

Brands included in the box are Aveeno Baby, Tylenol, Johnson’s, and Motrin. Sign up here.

7. Family One (formerly Baby Box Canada)

Baby Box Canada is now known as Family One. The company works with various brands that give out over $100 million in free products annually. In addition, thousands of dollars in prizes are won every month.

To benefit from the program, you can sign up to start receiving offers. You can also win a free goodie bag with a free baby book, a onesie, a canvas backpack, and other baby products.

8. IndigoBaby Free Welcome Gift

Create a registry for your baby on Indigo and get a 20% discount after you meet the following requirements:

  • Become a plum member (free to join, and the membership works at any Indigo, Chapters, Indigospirit, and The Book Company locations)
  • Sign up to receive Indigo emails and exclusive offers
  • Have a minimum of 15 unique items in your baby registry
  • Make a minimum purchase of $50 from your baby registry

When you have met these requirements, you become eligible for a free Indigobaby Memory Book that retails for $35 + tax.

Note that some changes are coming to the Indigo free baby welcome package program later this year.

9. BabyRUs Baby Registry

Register online or in-store for their baby registry and enjoy the following benefits:

  • Get a $25 Baby R Us coupon when you add 25 items and sign-up for their emails
  • Enjoy 10% off your remaining registry items. If you are an RClub member, you save 15% off the remaining items
  • Get a Baby Swag Bag that is loaded with trial packs, samples and coupons
  • Easy and extended registry returns

You can use your $25 coupon on your next purchase of $75 or more in-store.

baby r us free baby stuff

10. Sobey’s Baby Be Healthy Program

I like this program because it is beneficial long before your baby arrives.

When you sign up, you get prenatal vitamins for the duration of your pregnancy, free pharmacist consultation, advice on nutrition, and lots of other support.

Join the program.

11. Thrifty Food Baby Be Healthy Program

Expectant mothers can join Thrifty Foods Baby Be Healthy program and get access to free prenatal vitamins during pregnancy and nursing.

Each month, you receive complimentary prenatal vitamins and get a call when they are ready to be picked up.

Thrifty Foods has even more goodies for your little one. You can order an 8″ by 12″ free birthday cake when your baby celebrates their first birthday. The cake is available in three colours: blue, pink, and green.

Call ahead to order the cake, and you will need to present your child’s birth certificate when you pick it up.

12. Best Buy Baby Samplers Club

Sign up for their Samplers Club, and you could be chosen to test new products and write a review. Each month, a random selection of members is chosen to review baby items, products, and gear that may include baby monitors, strollers, car seats, and other baby freebies. 

You keep the products after testing them and providing your honest opinion.

Join the Baby Samplers Club.

best buy baby samplers club-img

Free Baby Samples in Canada and More

13. Baby Enroute’s Baby Registry 

After creating a registry and adding 15 items, you’ll receive a goody bag full of samples and offers from a local store. 

If you’re expecting twins and buying doubles of each item, you get 10% off when you buy more than one of the same items. 

They also offer free shipping in Canada on orders over $75. 

Create a registry here

14. Mamababy MAM Club

Join the MAM Club and get a 20% welcome voucher to use at the MAM online shop. You also get free shipping on orders over $25 and can be one of the first people to test new MAM products. 

They send you a bi-weekly newsletter and a personal baby development calendar based on your baby’s age. 

Join the MAM Club

15. Amazon Baby Registry

When you create a new Amazon Baby Registry, you can select a free gift after items worth at least $25 have been purchased from your registry (Amazon Prime members only). Your account also comes with:

  • 10% discount (15% for Prime members) on eligible items when you complete your registry
  • Universal registry: You can add any item to your registry using the Universal Registry on Amazon Assistant
  • 365-day free returns
  • You can choose which items to share with friends and the ones you plan to buy yourself

16. Moms Meet 

With Moms Meet, you can sign up as a Mom Ambassador and receive free healthy, natural, and organic baby samples to test out in exchange for your honest opinion.

They also have a rewards program where you earn points for answering questions and browsing the site. You can redeem those points for free gifts, but remember that they can only be shipped to the United States. 

Join Moms Meet

17. BuyBuyBaby Registry

Sign up for BuyBuyBaby registry and get a 15% discount on your next purchase.

In the U.S., they also offer a goody bag full of interesting baby samples and a buybuyBABY coupon to help get you started. It’s unclear if the same offer is available in Canada currently.

18. Cetaphil Baby Parents Club

Sign up for their Baby Parents Club and receive a $5 coupon for joining. They will also send you other worthwhile promotions and exclusive offers via email.

Join the Baby Parents Club.

19. Family Rated

Family Rated is a review community where you can receive free baby samples and products in exchange for an honest review. 

Some samples include Huggies baby wipes and Pampers diapers. 

Join Family Rated

20. Honest Company Discovery Kit

The Honest Company gives you 5 free diapers and one pack of ten count baby wipes when you sign up for their 7-day trial program.

Note that you pay a shipping fee of $5.95 and if you are not interested in their subscription service, cancel your subscription right after.

Get your free package.

21. Pampers Club

Join the Pampers Rewards program. You will collect points when you make purchases and can redeem them for free Pampers products (think free diapers and wipes) and coupons.

In addition to Pampers baby products, members of the Pampers Club can also redeem their points for gift cards from popular brands like Walmart, Home Depot, and Amazon.

Pampers Club-img

22. Your Baby Club 

Sign up for Your Baby Club to claim free goodies and offers from top baby brands. Current baby freebies include:

Remember that these goodies can only be sent to a US address. Sign up here.

Bonus: Free Baby Clothes and Products

Mother’s Lounge is a great place to find all sorts of unique clothing, shoes, and other baby items.

Simply use the promo code SAVVY50 at checkout to get free stuff and only pay for shipping!

While the shipping is in USD, the value of the products far exceeds the shipping costs.

Some of the freebies available are:

23Free Baby Leggings: Get three pairs for free (normally costs $60) when you enter SAVVY50 at checkout.

24. Free Pacifiers: Customize your baby’s pacifiers at Custom Pacifiers and get up to three unique pacifiers free (savings of $30) when you enter the promo code “SAVVY50”.

25. Free Baby Shoes: Check out Little Wanderers to get your little one cute shoes. Each pair is normally priced at $29.95. Use the promo code at checkout to get it free.

26. Free Nursing Pillows and Covers: Visit Udder Covers for quality nursing pillows, covers, and nursing pads. They normally cost $34.95 per set.

27. Free Hooded Towels: Visit Hooded Towels and grab one of the nicest hoodie towels I have seen for the little ones. They normally go for $34.95 each.

28. Free Breast Pads: These 4-pack breast pads normally sell for $7; however, you can get them free by using “SAVVY50” at the checkout. Check them out here.

29. Free Belly Bands: Looking for a belly button band to support your pregnancy? These free belly bands will come in handy. Check them out at Belly Button Band.

30. Free Baby Slings: Look at the innovative baby slings and wraps in nine sizes and 17 styles. Visit Seven Baby

31. Free Custom Snappies: Customize your baby’s snappies with whatever you like or get ideas from what others have designed. Visit Custom Snappies and save $50 using the code.

32. Free Baby Board Books: Visit Babsy Books for books designed to aid your child’s oral language and brain development from birth to age three (save $40).

You will be charged shipping for any of the free items from Mother’s Lounge; however, given the quality of the products and your savings, it is so much worth it. The promo code above can be used without limit.

Summary of Best Free Baby Stuff in Canada

The top sources for baby freebies in Canada are:

  • Huggies No Baby Unhugged
  • Similac Baby Club
  • Nestle Baby Club & Me
  • London Drugs Baby Welcome Package
  • Enfamil Family Beginnings Club
  • Johnson & Johnson Bundle Box
  • Family One (formerly Baby Box Canada)
  • IndigoBaby Free Welcome Gift
  • BabyRUs Baby Registry
  • Sobey’s Baby Be Healthy Program
  • Thrifty Food Baby Be Healthy Program
  • Best Buy Baby Samplers Club
  • Baby Enroute’s Baby Registry 
  • Mamababy MAM Club
  • Moms Meet 
  • Cetaphil Baby Parents Club
  • Amazon Baby Registry
  • BuyBuyBaby Registry
  • Family Rated
  • Honest Company Discovery Kit
  • Pampers Rewards
  • Your Baby Club 

This is a good starting list for free baby samples and items in Canada. While some offers like the Walmart baby box are no longer available, some companies have recently increased their offerings. Examples include the Similac Club and Enfamil Family Beginnings Club.

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Gravatar for Enoch Omololu, MSc (Econ)
Enoch Omololu, MSc (Econ)

Enoch Omololu, personal finance expert, author, and founder of Savvy New Canadians, has written about money matters for over 10 years. Enoch has an MSc (Econ) degree in Finance and Investment Management from the University of Aberdeen Business School and has completed the Canadian Securities Course. His expertise has been highlighted in major publications like Forbes, Globe and Mail, Business Insider, CBC News, Toronto Star, Financial Post, CTV News, TD Direct Investing, Canadian Securities Exchange, and many others. Enoch is passionate about helping others win with their finances and recently created a practical investing course for beginners. You can read his full author bio.

About Savvy New Canadians

Savvy New Canadians is one of Canada's top personal finance platforms. Millions of Canadians use our site each year to learn how to save for retirement, invest smartly, maximize rewards, and earn extra cash. We have been featured in prominent finance media, including Forbes, Globe and Mail, Business Insider, CBC, MSN, Wealthsimple, and TD Direct Investing. Learn more about Savvy New Canadians.

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24 thoughts on “32 Baby Freebies in Canada 2024: Get Free Baby Stuff & Samples”

  1. Gravatar for NERo

    Thanks this is amazing 😉 it helped me a lot to subscribe to free stuff!!!!

    • Gravatar for Enoch Omololu

      @Nero: You are welcome. 😉

  2. Gravatar for nilam patel

    thank you somuch. it is really helpful to new parents.

    • Gravatar for Enoch Omololu

      @Nilam: You are welcome!

  3. Gravatar for Meh...

    I feel like it should be mentioned here that the items from mothers lounge are in US$… I bought a few things and didn’t see it clearly marked anywhere until I looked at my bank statement and noticed the exchange. It would have been good to know… especially since this list is for Canadians.

  4. Gravatar for Amanda

    the hooded towel no longer accepts SAVVY50

    • Gravatar for Enoch Omololu

      @Amanda: Sorry about that. The issue has been fixed and the code is now working.

  5. Gravatar for Laura

    The savvy50 code isn’t working on any of the sites.

    • Gravatar for Enoch Omololu

      @Laura: I just checked it and the SAVVY50 promo code is working on all the sites as expected. You may want to try again. Cheers.

  6. Gravatar for Mariah

    Canada no longer offers Babyboxco. And no longer offers Thyme Maternity. However you forgot the best ones which are WALMART, BABIESRUS, and BUYBUYBABY!!!

    • Gravatar for Enoch Omololu

      @Mariah – Thanks for letting me know!

  7. Gravatar for BFS

    The Welcome Wagon link says the connection is not private, and does not load on multiple tris.

    • Gravatar for Enoch Omololu

      @BFS: You are right. I will monitor it for a bit and see whether it comes back live or not.

  8. Gravatar for Prisca

    This was so helpful especially for a new parent and immigrant like myself. Thanks

    • Gravatar for Enoch Omololu

      @Prisca: You are welcome!

  9. Gravatar for SaranSaro

    Hello Enoch Omololu,

    Thanks for sharing the good list of babi freebies for Canada and this would be more helpful everywhere in the world.

  10. Gravatar for Afton Pajak

    This can be handy for sunny days. Some double strollers have side panels that can be removed. This allows you to use your child’s car seat inside the stroller. If your infant is old enough, consider an infant seat carrier instead of a stand-up chair.

  11. Gravatar for Sanaz

    How can I register for get free baby things

  12. Gravatar for Maimuna

    This was extremely helpful, Thank you so much !

    • Gravatar for Enoch Omololu

      @Maimuna: You are welcome. Glad it helped!

  13. Gravatar for Becca

    The buybuybaby registry gift is definitely one of the most useful! You just have to make a registry and then go to a buybuybaby store and pickup your registry swag bag. They have so many great samples and even included a lot of informational content. Definitely recommend this one! The babies r us one is also good!

    • Gravatar for Enoch Omololu

      @Becca: Thanks for your feedback.

  14. Gravatar for Emily

    For the level of harassment that comes with these registries from emails and how much information they get about my family vs what they’re actually ‘giving’, this doesn’t feel like a fair exchange. There’s also no indication that they’ll provide extra for my soon-to-arrive twins. I got better deals when I had my older 2 in the UK.


    • Gravatar for Enoch Omololu, MSc (Econ)

      @Emily: I agree you have to weigh the marketing vs the freebie provided. You can also unsubscribe from marketing emails once you have the freebies delivered.

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